Navigating a foreign country with aging multiplicity can create novel challenges to give quality care to seniors living in Perth far from their countries of birth. Language and isolation are key barriers that render normal care challenging for multicultural seniors in Perth. As familiar routines fade and communication grows difficult, even simple daily tasks can feel overwhelming for our elders. . At Action for Culturally Appropriate Services (AfCAS), we believe that quality

Novig didn’t just launch an ad. It launched a controversy – and that might be the whole point. Copyright photograph by: Novig. On 9 September, sports prediction platform Novig rolled out a campaign starring actress Sydney Sweeney, who appears mostly undressed, covering herself with various sports equipment while repeating the tagline: “Novig is just sports”. However, Sweeney is not simply the face of the campaign. She is also a strategic partner and equity holder in the compa

Why do culture, language and connection matter in aged care? Imagine growing older in a country where the language, traditions, and practices differ from those you grew up with. Culture continues to play a significant role in identity and daily life for many older Australians who are culturally and linguistically diverse (CALD). Quality aged care involves more than meeting physical needs. It also entails knowing the person behind those requirements. Is care more than a servic

A smiling caregiver in scrubs holds hands with two elderly women during a warm home visit, reflecting compassionate, culturally appropriate aged care. Growing old is hard enough. Now imagine doing it in a language you no longer feel confident speaking, surrounded by services that don’t understand your traditions, your food. Or your faith. For thousands of migrants seniors across Perth, this isn’t a hypothetical – its’s daily life. Many people from culturally and linguisticall

As people get older, the experience should be one of being respected, understood and connected to what's most important to them. Culture may play a significant role for older people from cultural backgrounds in their daily lives. Any language, food and family traditions, celebrations and community relationships can be a part of an individual's identity and belonging. It is for this reason that culturally appropriate aged care is important. What is Culturally Appropriate Care?

CALD older Australians participating in an inclusive community activity. Imagine Namgay, a fictional older woman who recently entered aged care in Perth. English is not her first language, and she sometimes finds it difficult to explain her needs to care workers. One afternoon, a care worker takes time to learn about Namgay’s culture, favourite foods and family traditions. When Namgay talks about the traditional meals she enjoyed with her family, the conversation brings a smi

You’ve created it. You’ve proofread it. You’ve checked the image three times. It looks great. You hit Publish. And then…nothing. So, what went wrong? Maybe nothing. Your post can be perfectly written, beautifully designed and completely aligned with your brand – but still fail to connect with the people you actually want to reach. The missing piece. Your Audience. It’s easy to get caught up in creating good content. But good content isn’t necessarily relevant content. Before

How Digital Marketing Can Help AfCAS Attract Volunteers and Support Perth is one of Australia’s most multicultural cities. However, some older people from culturally and linguistically diverse (CaLD) backgrounds may experience social isolation due to language barriers, limited mobility or fewer social opportunities. AfCAS responds to this need by promoting culturally appropriate care and supporting CaLD seniors through services such as Aged Care Volunteer Visitors Scheme (ACV

What happens when digital marketing moves beyond likes and clicks? Using AfCAS as a real-world example, discover how storytelling, social media, and analytics can turn online attention into trust, connection, and meaningful community impact.

Growing older should never mean leaving your culture, language or sense of belonging behind. For families supporting older people from culturally and linguistically diverse (CALD) backgrounds, finding care that recognises their identity and communication needs can be an important part of supporting their dignity and connection. In Perth’s diverse community, culturally appropriate care encourages us to look beyond basic care needs and consider what makes each person feel under

Why Culturally Appropriate Aged Care Matters for Perth’s Multicultural Seniors Home is more than a place. It can be the language we speak, the food we remember, the traditions we celebrate and the people who make us feel that we belong. For older people from culturally and linguistically diverse (CALD) communities, receiving aged care is not only about practical support—it is also about feeling understood, respected and connected to their identity. Culturally appropriate aged

AI is on the prowl, fighting its way through every industry to conquer all it can. Its next battle is with SEO. Let’s look at how this will shape the industry, and how you can thrive on it. For years, SEO has been a foundational aspect of the Digital Marketing industry. However, AI is quickly changing how people go about finding information across the web. This change has people concerned, and it raises the question of how companies are going to keep up with this change. The

Direct answer: Digital marketing can help organisations like AfCAS raise more funds and reach more supporters. By utilising SEO, social media, content marketing, email marketing and digital campaigns, AfCAS can increase awareness of its services, attract volunteers and philanthropic partners, and turn online engagement into donations and real-world community connections. Journey Starts from Awareness AfCAS helps seniors from culturally and linguistically diverse backgrounds g

Australia is home to people from many different cultural backgrounds. As people grow older, their culture, language, traditions and beliefs continue to be an important part of their lives. Therefore, aged care should not only focus on physical needs. It should also understand and respect each person’s cultural background. Understanding Culturally Appropriate Care There is a reciprocal relationship between the adulthood and culture. When caring for an older adult, it is import

Choosing the right social media platform can make digital marketing more manageable for a small business. Instagram and TikTok both offer valuable opportunities to reach customers, but their audiences, features and content styles differ. Instagram: Build a Strong Visual Brand Instagram is well suited to businesses wanting to showcase products, services and brand identity through visual content. Features such as Reels, Stories and feed posts allow businesses to combine short-f

Why the Future of Digital Might Be… Analogue There’s something strangely appealing about going backwards. In a world of notifications, QR codes, digital receipts, online bookings, AI-generated content and another password to remember, more of us are starting to crave things that don’t require a screen. Vinyl records. Film cameras. Printed photographs. Physical books. Paper diaries. Handwritten notes. Even the humble business card seems to have regained a little of its charm.

Dear Facebook, This is probably going to be hard to say. We've been together for a long time. You were there when businesses were figuring out social media. You helped us find customers, share our stories, promote our businesses and feel like everyone was just one post away. Honestly, Facebook, we had a good run. But lately… things just haven't been the same. It's Not Me. It's Your Algorithm. We used to post something and people actually saw it. Now? We spend hours creating t

For many years, Facebook has been one of the most popular platforms for digital marketing. Businesses have used it to build communities, promote products, run advertisements and communicate with customers. However, the digital marketing landscape is changing quickly. For small businesses and marketing agencies in Perth, relying on only one social media platf orm may no longer be the best strategy. So, what are the alternatives to Facebook? Why Should Digital Marketers Conside

For years, Facebook has been one of the go-to platforms for businesses wanting to build an audience, connect with customers and promote their services online. But the social media landscape is changing. Businesses are becoming increasingly interested in alternatives to the traditional platforms — particularly those that offer opportunities for more meaningful networking, community building and direct connections. One platform starting to attract attention is OM (OwnMates). So

For years, Facebook has been one of the go-to platforms for small businesses wanting to promote their products and services online. It has been a relatively easy way to build an audience, share updates, run promotions and stay connected with customers. But what happens if Facebook isn't delivering the results it once did? Or perhaps your customers simply aren't spending much time there anymore? For small businesses in Perth, the good news is that Facebook isn't your only opti