Choosing the right social media platform can make digital marketing more manageable for a small business. Instagram and TikTok both offer valuable opportunities to reach customers, but their audiences, features and content styles differ. Instagram: Build a Strong Visual Brand Instagram is well suited to businesses wanting to showcase products, services and brand identity through visual content. Features such as Reels, Stories and feed posts allow businesses to combine short-f

Why the Future of Digital Might Be… Analogue There’s something strangely appealing about going backwards. In a world of notifications, QR codes, digital receipts, online bookings, AI-generated content and another password to remember, more of us are starting to crave things that don’t require a screen. Vinyl records. Film cameras. Printed photographs. Physical books. Paper diaries. Handwritten notes. Even the humble business card seems to have regained a little of its charm.

Dear Facebook, This is probably going to be hard to say. We've been together for a long time. You were there when businesses were figuring out social media. You helped us find customers, share our stories, promote our businesses and feel like everyone was just one post away. Honestly, Facebook, we had a good run. But lately… things just haven't been the same. It's Not Me. It's Your Algorithm. We used to post something and people actually saw it. Now? We spend hours creating t

For many years, Facebook has been one of the most popular platforms for digital marketing. Businesses have used it to build communities, promote products, run advertisements and communicate with customers. However, the digital marketing landscape is changing quickly. For small businesses and marketing agencies in Perth, relying on only one social media platf orm may no longer be the best strategy. So, what are the alternatives to Facebook? Why Should Digital Marketers Conside

For years, Facebook has been one of the go-to platforms for businesses wanting to build an audience, connect with customers and promote their services online. But the social media landscape is changing. Businesses are becoming increasingly interested in alternatives to the traditional platforms — particularly those that offer opportunities for more meaningful networking, community building and direct connections. One platform starting to attract attention is OM (OwnMates). So

For years, Facebook has been one of the go-to platforms for small businesses wanting to promote their products and services online. It has been a relatively easy way to build an audience, share updates, run promotions and stay connected with customers. But what happens if Facebook isn't delivering the results it once did? Or perhaps your customers simply aren't spending much time there anymore? For small businesses in Perth, the good news is that Facebook isn't your only opti

If you’ve ever Googled something at 2 a.m. while desperately trying to finish an assignment, congratulations — you’ve contributed to the global search economy. For years, Google has been the go-to place for finding information online. Businesses have spent years trying to get their websites to appear at the top of search results through Search Engine Optimisation (SEO). But now, there’s a new player in town: AI search. Tools such as ChatGPT and Google's AI-powered search feat

Dear Yesterday, I hope this letter finds you well. I'm writing from Perth, Western Australia, in 2026. Things have changed quite a bit since you left. But don't worry. We're doing fine. Mostly. We have almost everything at our fingertips now. We can speak to someone on the other side of the world in seconds. We can study from our bedrooms, work from cafés and run businesses from our phones. We can even ask artificial intelligence to write our emails. Convenient, isn't it? And

Dear Future Marketer, You probably already know that personalisation is everywhere. You see your name appear in emails. You receive recommendations based on what you have previously searched for. Your favourite shopping website seems to know what you are looking for before you have even decided to buy it. But what happens when personalisation becomes even more precise? Welcome to hyper-personalisation in digital marketing. As you begin your career in marketing, you will work

Dear Facebook, This is not easy to say, but we think we need some time apart. We have been together for a long time. You were one of the first social media platforms that showed businesses just how powerful digital marketing could be. You helped brands find customers, build communities and start conversations online. For years, businesses asked the same question: “Should we be on Facebook?” The answer was almost always yes. But things have changed. Social media has changed. C

It’s not you. It’s us. Actually… it might be a little bit you. For years, you've been the social media platform. You were where businesses went to build communities, advertise products and, let's be honest, where our parents started posting way too many family photos. But lately, we've been thinking. Maybe it's time we see other platforms. Don't get us wrong, Facebook. We appreciate everything you've done for digital marketing. But the world of social media has changed, and w

Dear Facebook, We need to talk. It's not easy for us to say this. We've spent years together. You were there when businesses first realised they could talk directly to their customers online. You helped brands find audiences, build communities and turn social media into a serious marketing channel. And, if we're being honest, you've been pretty good at it. But lately, we've been wondering whether there might be something else out there. Before you panic, we're not saying we'r

Remember when a weekend was just a weekend? There were no Slack notifications, Instagram DMs from customers or "quick" emails that somehow turned into a 45-minute task. You could leave the house without your phone and, remarkably, survive. If you're a small business owner in your mid-to-late thirties, you probably remember a time before our entire lives lived inside a screen. The internet existed, but it didn't follow you everywhere. You made plans without a group chat, took

Digital marketing is changing quickly, and businesses need to keep up with new technologies and customer behaviours. In 2026, several key trends are shaping how brands communicate, advertise and build relationships with their audiences. Understanding these trends can help businesses improve engagement, reach the right customers and make better marketing decisions. Artificial Intelligence in Marketing Artificial intelligence is becoming an important part of digital marketing.

The Return of Real Life: Why Perth Is Going Analog Maybe we don't need more digital. Maybe we just need better digital. Remember when taking a photo meant waiting for the film to be developed? When diaries were made of paper, maps were folded in the glovebox and meeting someone for coffee meant actually meeting them? If you're a Perth small business owner in your mid-to-late thirties, there's a good chance you remember that world. You also remember how quickly it changed. Tod

Remember when entertainment meant putting a few coins into a machine? Before games lived in our phones, consoles downloaded updates overnight, and entertainment followed us everywhere we went. For many of us in our thirties, the shift has happened remarkably quickly. We grew up with physical experiences. Arcade games, CDs, disposable cameras, paper maps and trips to the video store were simply part of everyday life. Then, almost without noticing, everything became digital. Ar

Before every coffee came with an Instagram opportunity, before your watch could tell you that you've been sitting for too long, and before practically every device in your home needed Wi-Fi, life felt a little less connected. We love technology. We really do. But somewhere between the push notifications, automated emails, algorithms and the 47 passwords we've forgotten, something interesting has happened. People are starting to miss the things technology was supposed to make

There’s a particular kind of quiet rebellion happening across Perth right now. You see it on a Saturday morning at the Subiaco Farmers Market when someone leaves their phone in the car. You notice it when a client suggests meeting for coffee in Fremantle instead of another Teams call. You feel it in yourself when the idea of scrolling LinkedIn at 9pm suddenly feels less like productivity and more like a habit that has outstayed its welcome. People in their mid-to-late thirtie

Remember when your phone was just a phone? Before it became your camera, bank, boarding pass, diary, GPS, newspaper, television, workplace, shopping centre, therapist and slightly judgmental reminder that you have 47 unread emails? There’s a growing feeling that maybe we've taken the whole digital lifestyle thing a little too far. People are buying paper books again. Vinyl records are having another moment. Film photography has become cool again. Walks are being taken without

There’s something slightly amusing about a digital marketing agency writing about why people might want less digital in their lives. We make websites, talk about SEO, manage social media and spend a frankly unhealthy amount of time thinking about algorithms. And yet, increasingly, there’s a feeling that perhaps we’ve all had enough. Not of technology itself. Just of being available to it all the time. From the moment the alarm goes off, our phones are there. Emails, Instagram