Fyre Festival: how the fire went up in smoke

Novig didn’t just launch an ad. It launched a controversy – and that might be the whole point. Copyright photograph by: Novig. On 9 September, sports prediction platform Novig rolled out a campaign starring actress Sydney Sweeney, who appears mostly undressed, covering herself with various sports equipment while repeating the tagline: “Novig is just sports”. However, Sweeney is not simply the face of the campaign. She is also a strategic partner and equity holder in the compa

Your time. Their connection. A stronger community. Sometimes making a difference does not begin with money. It begins with showing up. A conversation. A familiar voice. Someone willing to listen. These actions may seem small, but connection can have a meaningful impact on an older person. For culturally and linguistically diverse (CALD) older Australians, feeling connected can also mean having their language, culture and life experiences recognised and respected. More Than Vo

"An AfCAS support worker discusses culturally appropriate care options with senior citizens and their families from diverse backgrounds." With each passing year, we see more diversity within our growing communities. As a result, it has never been more important to create an environment that welcomes and understands everyone’s experiences as they age. I can only imagine what a challenging experience it would be for someone to navigate the healthcare or aged care system when th

Why Culturally Appropriate Aged Care Matters in Multicultural Perth Why Culturally Appropriate Aged Care Matters in Multicultural Perth 🌏 Imagine growing older 👴🏾 in a place where the people caring for you do not understand the language you speak, the food you grew up eating or with the traditions that have shaped your life. For many older people from culturally diverse backgrounds, these aren’t simply preferences, they are part of their identity. As Perth becomes increasi

If you’ve ever Googled something at 2 a.m. while desperately trying to finish an assignment, congratulations — you’ve contributed to the global search economy. For years, Google has been the go-to place for finding information online. Businesses have spent years trying to get their websites to appear at the top of search results through Search Engine Optimisation (SEO). But now, there’s a new player in town: AI search. Tools such as ChatGPT and Google's AI-powered search feat

Dear Future Marketer, You probably already know that personalisation is everywhere. You see your name appear in emails. You receive recommendations based on what you have previously searched for. Your favourite shopping website seems to know what you are looking for before you have even decided to buy it. But what happens when personalisation becomes even more precise? Welcome to hyper-personalisation in digital marketing. As you begin your career in marketing, you will work

In digital marketing, the most persuasive content often feels real, useful and easy to relate to. For ECU City Campus, student storytelling can be a strong way to promote the campus because it shows the experience through a real student’s daily routine, instead of only using formal advertising language. From campus to Northbridge, student life continues after class. As an international student studying Hospitality Management in the School of Business and Law, my day at ECU Ci

Morning Routine and City Access ☀️🚶‍♀️ Studying at the ECU City Campus means being right in the center of Perth’s energy, and every day here feels different in the best way. From early study sessions to late finishes, the campus blends seamlessly with the city's rhythm. . Coffee Break Before Class ☕ My day always includes a stop at BonTon Café. A quick drink and a snack before class has become a simple but comforting ritual. Sitting outside and watching the city wake up alwa

Discover what a typical day as an ECU student looks like, from commuting to campus to building meaningful friendships and gaining new knowledge in a vibrant learning environment.

Discover how authentic student stories and user‑generated content bring ECU’s brand to life through real experiences, community and campus life at Edith Cowan University

This guide covers TikTok marketing for Perth SMEs. Discover how to reach 20–30-year-old customers using local SEO, practical content ideas, and proven ways to grow your business. Why TikTok Marketing in Perth Is Growing Fast TikTok marketing in Perth is now a top way for small and medium businesses to reach younger people. Those aged 20–30 use TikTok not just for fun, but also to find recommendations, discover local brands, and decide where to spend their money. For Perth sm

“Hello.” It’s a small word, but at The Spiers Centre it means so much more. It’s the start of a connection, the beginning of hope, and...

The latest data reveal that only three of its rental listings across Australia can be described as affordable for households supported by...

say "Hello👋" Today and join the movement to build caring, joyful communities: The Spiers Centre 💛🌈

Behind every door at the Spiers Centre is a team ready to listen, support, and guide you through life’s challenges.

The Spiers Centre offers free, non-judgmental support to help people manage these pressures — from practical budgeting help and advocacy with creditors to food and essentials through emergency relief. These early steps make it easier to find a pathway back to stability.

From being a supplementary channel, digital marketing has developed into the backbone of modern business. As 2026 approaches, technology,...

Artificial Intelligence (AI) is changing the game for digital marketing. It enables brands to serve more personalised advertising,...

Life can feel overwhelming sometimes — bills piling up, family worries, or simply feeling stuck. In those moments, having a place to turn...