Getting older should not mean losing the things that make someone feel at home. For many culturally and linguistically diverse seniors, that can be as simple as speaking their preferred language, eating familiar food, keeping cultural or religious traditions, or having carers who understand the importance of family and community. These things might seem small, but they can have a big impact on whether someone feels comfortable, respected and understood. The Association fo

Direct answer: Digital marketing can help organisations like AfCAS raise more funds and reach more supporters. By utilising SEO, social media, content marketing, email marketing and digital campaigns, AfCAS can increase awareness of its services, attract volunteers and philanthropic partners, and turn online engagement into donations and real-world community connections. Journey Starts from Awareness AfCAS helps seniors from culturally and linguistically diverse backgrounds g

Have you ever stopped to consider what makes a digital campaign truly unforgettable? In a digital space flooded with generic advertisements, the messages that actually resonate are those that advocate for human dignity, representation, and social inclusion. For charitable organisations and community advocates, digital marketing is far more than an engagement tactic—it is a vital bridge connecting underserved groups with life-changing community support. In Western Australia, o

Digital marketing does more than just promote a message, it creates connection, engages, builds communities, gives social causes a stronger voice.

Choosing the right social media platform can make digital marketing more manageable for a small business. Instagram and TikTok both offer valuable opportunities to reach customers, but their audiences, features and content styles differ. Instagram: Build a Strong Visual Brand Instagram is well suited to businesses wanting to showcase products, services and brand identity through visual content. Features such as Reels, Stories and feed posts allow businesses to combine short-f

Why the Future of Digital Might Be… Analogue There’s something strangely appealing about going backwards. In a world of notifications, QR codes, digital receipts, online bookings, AI-generated content and another password to remember, more of us are starting to crave things that don’t require a screen. Vinyl records. Film cameras. Printed photographs. Physical books. Paper diaries. Handwritten notes. Even the humble business card seems to have regained a little of its charm.

Dear Facebook, We Need to Talk: The Rise of Social Media Alternatives Dear Facebook, We need to talk. It's not easy to say this. You've been part of our digital lives for years. You've helped us reconnect with old friends, promote events, build communities and, let's be honest, sell a lot of things. You've also taught an entire generation of marketers how to target audiences, create campaigns and measure digital engagement. But lately, we've been wondering something: Are ther

Dear Facebook, We need to talk. It's not easy to write this. We've been together for a long time. You've been there through the rise of the smartphone, the birth of influencer marketing, the explosion of video and more algorithm updates than we can count. You've helped businesses find customers. You've given marketers targeting tools, analytics and advertising opportunities that would have seemed impossible a generation ago. And, honestly, we've had some good times. But latel

Remember when a weekend was just a weekend? There were no Slack notifications, Instagram DMs from customers or "quick" emails that somehow turned into a 45-minute task. You could leave the house without your phone and, remarkably, survive. If you're a small business owner in your mid-to-late thirties, you probably remember a time before our entire lives lived inside a screen. The internet existed, but it didn't follow you everywhere. You made plans without a group chat, took

Before every coffee came with an Instagram opportunity, before your watch could tell you that you've been sitting for too long, and before practically every device in your home needed Wi-Fi, life felt a little less connected. We love technology. We really do. But somewhere between the push notifications, automated emails, algorithms and the 47 passwords we've forgotten, something interesting has happened. People are starting to miss the things technology was supposed to make

There’s a particular kind of quiet rebellion happening across Perth right now. You see it on a Saturday morning at the Subiaco Farmers Market when someone leaves their phone in the car. You notice it when a client suggests meeting for coffee in Fremantle instead of another Teams call. You feel it in yourself when the idea of scrolling LinkedIn at 9pm suddenly feels less like productivity and more like a habit that has outstayed its welcome. People in their mid-to-late thirtie

The Edith Cowan University City Campus was under development in 2025 🌏 Morning Kick-Off: Learning in a Real-World Context Your day at Edith Cowan University City Campus begins with more than just lectures—it starts with experience. Walking into a modern classroom in the heart of Perth, you’re immediately immersed in discussions about real digital campaigns, not just theory. Lecturers often bring current industry case studies into class, from social media trends to data-drive