AI is on the prowl, fighting its way through every industry to conquer all it can. Its next battle is with SEO. Let’s look at how this will shape the industry, and how you can thrive on it. For years, SEO has been a foundational aspect of the Digital Marketing industry. However, AI is quickly changing how people go about finding information across the web. This change has people concerned, and it raises the question of how companies are going to keep up with this change. The answer is simple,...

If you’ve ever Googled something at 2 a.m. while desperately trying to finish an assignment, congratulations — you’ve contributed to the global search economy. For years, Google has been the go-to place for finding information online. Businesses have spent years trying to get their websites to appear at the top of search results through Search Engine Optimisation (SEO). But now, there’s a new player in town: AI search. Tools such as ChatGPT and Google's AI-powered search features can answer...