🤝Together for Inclusive Aged Care Australia is a culturally diverse country, and our older people have played an important role in building the communities we know today. As our population becomes increasingly diverse, aged care needs to recognise that every older person has different cultural, linguistic and personal needs. ❤️ The Association of Culturally Appropriate Services (AfCAS) supports culturally appropriate services for older people from culturally and linguistical

Choosing the right social media platform can make digital marketing more manageable for a small business. Instagram and TikTok both offer valuable opportunities to reach customers, but their audiences, features and content styles differ. Instagram: Build a Strong Visual Brand Instagram is well suited to businesses wanting to showcase products, services and brand identity through visual content. Features such as Reels, Stories and feed posts allow businesses to combine short-f

The Association for Culturally Appropriate Services (AfCAS) is an Australian not-for-profit organization dedicated to improving the lives of CALD older people.

For me, food has never been just about eating. Food is about passion, creativity, culture, memories and bringing people together. My journey as a chef has been a journey of learning, experimenting and discovering the joy that comes from turning simple ingredients into something that makes people happy. Every dish I prepare carries a little piece of my passion. Every plate that leaves my kitchen represents the time, effort and care that I put into my work. Where My Passion for

A journey of entrepreneurship, leadership, and creating meaningful opportunities for people and the community. An Interview with Rajesh Budhathoki In Perth, Western Australia, Rajesh Budhathoki has built his business journey through hard work, persistence, and a willingness to take on new challenges. His story is not simply about owning and managing businesses. It is about the years of effort behind that success — the long hours, difficult decisions, risks, lessons, and oppor

Whether you enjoy relaxed morning jogs or chasing a personal best, running offers opportunities to improve your wellbeing. Joining a running event gives that passion a shared purpose. How Running Supports Your Health Running is aerobic exercise: it raises your heart rate and challenges your cardiovascular system. Regular physical activity can support heart health, improve sleep, reduce anxiety and help manage weight alongside balanced eating. These benefits are outlined in th

✨️The details guests remember Hotels can make booking, check-in, and service feel effortless. That matters, but it is no longer enough to stand out. Guests remember how a stay makes them feel. Personal connection creates loyalty in a way that perfection alone cannot. The new luxury is personal: a coffee prepared without asking, a warm welcome, or a thoughtful response to a small need. Key idea: Operational excellence earns trust. Emotional connection earns loyalty. 1. ✨ The S

Artificial intelligence isn’t just a buzzword at Edith Cowan University anymore, it’s quietly reshaping how students learn, study, and survive semester stress. If you’re at ECU in 2026, you’re already living in the future. 🎓 Smarter Learning, Less Stress AI-powered study tools now help students summarise readings, generate practice quizzes, and break down complex theories. It’s like having a study buddy who never sleeps (and never complains about group work). 🤖 24/7 Support

Creating an AI-generated video is easier than ever—but keeping the same character consistent across multiple scenes remains a major challenge. An AI model may generate a character who suddenly has a different face, hairstyle, body shape, skin tone, age, clothing, or proportions. Even small changes can make a story, advertisement, or social media video feel unrealistic and unprofessional. Build a Strong Character Reference The best starting point is to create multiple high-qua

It gives them a strong voice. It helps them reach the right people. At AfCAS, we use digital tools to connect with multicultural seniors in Perth. We share beautiful stories to build a strong community. Do you want to know more? Read our latest blog post to see how we make a difference! Click the link below to read it now. Image: Blog Post.png Copyright by Reshma Nemendu Bulathsinghala. #ECUMKT5325 #TheDigitalMarketingCrew #socialmedia #digitalmarketing #NonProfitMarketing St

Why the Future of Digital Might Be… Analogue There’s something strangely appealing about going backwards. In a world of notifications, QR codes, digital receipts, online bookings, AI-generated content and another password to remember, more of us are starting to crave things that don’t require a screen. Vinyl records. Film cameras. Printed photographs. Physical books. Paper diaries. Handwritten notes. Even the humble business card seems to have regained a little of its charm.

No way! Is that my alarm clock again? You mean it’s 5 a.m. already? 😩 For a few seconds, thoughts of snoozing my alarm rush through my mind. I have to go to work. Bills need to be paid. I have an assignment to finish. And I need that distinction! All these thoughts run through my head as I force myself out of bed moodily, of course. I jump into the shower, let the water run over my face, get dressed and make my way to the train station. By 6 a.m., almost everyone on the trai

Get Found, Get Booked, Get Back on the Tools You focus on the job. We'll get you found. Running a trades business is already a full-time job. Between quoting jobs, managing the crew, chasing invoices, and actually doing the work, the last thing you need is to become a marketing expert too. But here's the reality: when someone needs an electrician, plumber, or builder, the first thing they do is jump online. If your business isn't showing up, or your website looks like it hasn

AI is making marketing faster, but is it making it better? This blog explores the rise of AI slop, the risks of over-automation, and why human creativity, strategy and personality still matter in a world full of AI-generated content.

Dear Facebook, We Need to Talk: The Rise of Social Media Alternatives Dear Facebook, We need to talk. It's not easy to say this. You've been part of our digital lives for years. You've helped us reconnect with old friends, promote events, build communities and, let's be honest, sell a lot of things. You've also taught an entire generation of marketers how to target audiences, create campaigns and measure digital engagement. But lately, we've been wondering something: Are ther

Dear Facebook, We need to talk. We have been together for a long time. You were there when I first wanted to connect with friends, share photos, see what everyone was doing, and stay updated with people I hadn't seen for years. At one point, opening Facebook every day felt almost like a routine. But lately, things have changed. Our relationship doesn't feel the same anymore. What once felt like a place to connect has slowly become a place filled with advertisements, endless s

Dear Facebook, We need to talk. It's not easy to write this. We've been together for a long time. You've been there through the rise of the smartphone, the birth of influencer marketing, the explosion of video and more algorithm updates than we can count. You've helped businesses find customers. You've given marketers targeting tools, analytics and advertising opportunities that would have seemed impossible a generation ago. And, honestly, we've had some good times. But latel

Dear Facebook, This is probably going to be hard to say. We've been together for a long time. You were there when businesses were figuring out social media. You helped us find customers, share our stories, promote our businesses and feel like everyone was just one post away. Honestly, Facebook, we had a good run. But lately… things just haven't been the same. It's Not Me. It's Your Algorithm. We used to post something and people actually saw it. Now? We spend hours creating t

For many years, Facebook has been one of the most popular platforms for digital marketing. Businesses have used it to build communities, promote products, run advertisements and communicate with customers. However, the digital marketing landscape is changing quickly. For small businesses and marketing agencies in Perth, relying on only one social media platf orm may no longer be the best strategy. So, what are the alternatives to Facebook? Why Should Digital Marketers Conside

For years, Facebook has been one of the go-to platforms for businesses wanting to build an audience, connect with customers and promote their services online. But the social media landscape is changing. Businesses are becoming increasingly interested in alternatives to the traditional platforms — particularly those that offer opportunities for more meaningful networking, community building and direct connections. One platform starting to attract attention is OM (OwnMates). So