As people get older, the experience should be one of being respected, understood and connected to what's most important to them. Culture may play a significant role for older people from cultural backgrounds in their daily lives. Any language, food and family traditions, celebrations and community relationships can be a part of an individual's identity and belonging. It is for this reason that culturally appropriate aged care is important. What is Culturally Appropriate Care?

CALD older Australians participating in an inclusive community activity. Imagine Namgay, a fictional older woman who recently entered aged care in Perth. English is not her first language, and she sometimes finds it difficult to explain her needs to care workers. One afternoon, a care worker takes time to learn about Namgay’s culture, favourite foods and family traditions. When Namgay talks about the traditional meals she enjoyed with her family, the conversation brings a smi

How Digital Marketing Can Help AfCAS Attract Volunteers and Support Perth is one of Australia’s most multicultural cities. However, some older people from culturally and linguistically diverse (CaLD) backgrounds may experience social isolation due to language barriers, limited mobility or fewer social opportunities. AfCAS responds to this need by promoting culturally appropriate care and supporting CaLD seniors through services such as Aged Care Volunteer Visitors Scheme (ACV

Your time. Their connection. A stronger community. Sometimes making a difference does not begin with money. It begins with showing up. A conversation. A familiar voice. Someone willing to listen. These actions may seem small, but connection can have a meaningful impact on an older person. For culturally and linguistically diverse (CALD) older Australians, feeling connected can also mean having their language, culture and life experiences recognised and respected. More Than Vo

"An AfCAS support worker discusses culturally appropriate care options with senior citizens and their families from diverse backgrounds." With each passing year, we see more diversity within our growing communities. As a result, it has never been more important to create an environment that welcomes and understands everyone’s experiences as they age. I can only imagine what a challenging experience it would be for someone to navigate the healthcare or aged care system when th

Why Culturally Appropriate Aged Care Matters in Multicultural Perth Why Culturally Appropriate Aged Care Matters in Multicultural Perth 🌏 Imagine growing older 👴🏾 in a place where the people caring for you do not understand the language you speak, the food you grew up eating or with the traditions that have shaped your life. For many older people from culturally diverse backgrounds, these aren’t simply preferences, they are part of their identity. As Perth becomes increasi

Australia is home to people from many different cultural backgrounds. As people grow older, their culture, language, traditions and beliefs continue to be an important part of their lives. Therefore, aged care should not only focus on physical needs. It should also understand and respect each person’s cultural background. Understanding Culturally Appropriate Care There is a reciprocal relationship between the adulthood and culture. When caring for an older adult, it is import

Choosing the right social media platform can make digital marketing more manageable for a small business. Instagram and TikTok both offer valuable opportunities to reach customers, but their audiences, features and content styles differ. Instagram: Build a Strong Visual Brand Instagram is well suited to businesses wanting to showcase products, services and brand identity through visual content. Features such as Reels, Stories and feed posts allow businesses to combine short-f

Why the Future of Digital Might Be… Analogue There’s something strangely appealing about going backwards. In a world of notifications, QR codes, digital receipts, online bookings, AI-generated content and another password to remember, more of us are starting to crave things that don’t require a screen. Vinyl records. Film cameras. Printed photographs. Physical books. Paper diaries. Handwritten notes. Even the humble business card seems to have regained a little of its charm.

Dear Facebook, We Need to Talk: The Rise of Social Media Alternatives Dear Facebook, We need to talk. It's not easy to say this. You've been part of our digital lives for years. You've helped us reconnect with old friends, promote events, build communities and, let's be honest, sell a lot of things. You've also taught an entire generation of marketers how to target audiences, create campaigns and measure digital engagement. But lately, we've been wondering something: Are ther

Dear Facebook, This is probably going to be hard to say. We've been together for a long time. You were there when businesses were figuring out social media. You helped us find customers, share our stories, promote our businesses and feel like everyone was just one post away. Honestly, Facebook, we had a good run. But lately… things just haven't been the same. It's Not Me. It's Your Algorithm. We used to post something and people actually saw it. Now? We spend hours creating t

For many years, Facebook has been one of the most popular platforms for digital marketing. Businesses have used it to build communities, promote products, run advertisements and communicate with customers. However, the digital marketing landscape is changing quickly. For small businesses and marketing agencies in Perth, relying on only one social media platf orm may no longer be the best strategy. So, what are the alternatives to Facebook? Why Should Digital Marketers Conside