Australia is a culturally diverse country, and digital communication should reflect the different experiences of the people organisations serve. In aged care and community services, culturally appropriate communication can help organisations better understand the expectations, traditions and communication needs of diverse communities.The Association for Culturally Appropriate Services (AfCAS) works to support culturally appropriate services for culturally and linguistically diverse...

Building a More Culturally Inclusive Perth for Multicultural Older People

For many years, Facebook has been one of the most popular platforms for digital marketing. Businesses have used it to build communities, promote products, run advertisements and communicate with customers. However, the digital marketing landscape is changing quickly. For small businesses and marketing agencies in Perth, relying on only one social media platf orm may no longer be the best strategy. So, what are the alternatives to Facebook? Why Should Digital Marketers Consider Alternatives?...