4E+ Framework tactic applied: Educate For ur gut®, digital marketing is not just about selling a dietary fibre supplement. It is a way to help the brand build trust, educate consumers, engage audiences and grow online through clear, useful and evidence-based content. This is important because ur gut® already has a strong scientific foundation. The brand is positioned as a dietary fibre powder developed to support gut health. Its research page refers to ECU-led clinical resear

Introduction If someone had told me that university life could feel this energised, I might have started sooner. Studying at ECU City Campus isn't just about lectures and assessments, it's about being embedded in one of Australia's most liveable cities, with everything Perth's CBD has to offer sitting right outside your classroom window. 🌆 Here's what a typical day actually looks like. Morning: My day as a Business Analytics student at ECU starts with the commute in. ECU cit

Dear future marketing students, It started with a postcard. A simple image of ECU City Campus in Perth once felt far away, something I could only imagine from home in Sweden. It represented a future that seemed exciting but distant, full of opportunities but still unfamiliar to me. Today, it has become part of my everyday life as an ECU student, and the reality is even more dynamic and rewarding than I expected. For marketing students, ECU offers more than just a place to stu

Discover how authentic student stories and user‑generated content bring ECU’s brand to life through real experiences, community and campus life at Edith Cowan University

In recent years, gut health has exploded from a niche wellness topic into a mainstream conversation, and social media has been the driving force behind it. From Instagram reels about probiotics to Facebook posts on digestive wellness, gut health brands are finding enormous success online. But why exactly are these brands thriving, and what can digital marketers learn from them? The Power of Education-Based Content One of the biggest reasons gut health brands succeed on social

A day at ECU campus 🌏🎓✨ Two years ago, I made one decision that quietly changed everything, moving to Australia to study at Edith Cowan University. At the time, it felt like a major academic step. Looking back now, I realise it became much more than that. It reshaped my lifestyle, mindset, and future direction. Life in Perth… I live in Perth, and the first thing I noticed was the pace of life. It’s calm, not slow, but balanced. Mornings feel clear and structured, giving sp

Starting university is more than attending classes, it is about building skills, meeting people and creating a future. At Edith Cowan University (ECU) , student life is a balance of learning, connection and personal growth. Whether you are a domestic or international student, each day brings new opportunities. 🎓 Morning: Learning Starts Here A typical day often begins with a lecture, tutorial or workshop. These sessions are more than listening to information, they are a chan

If you run a small or medium sized business in Perth, you have probably had this thought at least once lately: is social media even worth it anymore? Facebook does not go as far as it used to, Instagram feels packed to the brim, and TikTok is not exactly the right stage for every business owner trying to run a company and keep their sanity. For SME owners in their 30s who are juggling staff, sales, customers, and the thousand other things that come with running a business, it

Perth’s business landscape is evolving fast—and so is the way your customers connect online. For small and medium scale enterprises (SMEs)  across Western Australia, staying visible isn’t just about being on social media—it’s about being on the right  platforms. While Twitter (X) once held a strong position in digital marketing, many Perth-based businesses are now shifting their attention to emerging platforms like Bluesky and Threads. Here’s why your SME should seriously con

If you run a small to medium business in Perth, you have probably noticed that when oil prices move, the impact shows up in places that feel only loosely connected to fuel. One week it is a surcharge on a delivery docket. A month later it is a supplier quietly “refreshing” prices on everyday consumables. This is not about doom and gloom. It is about understanding the chain reaction so you can make calm, practical decisions before costs land on your desk. Oil prices matter bec

TikTok has rapidly transformed how people in Perth discover places, trends, and experiences. Powered by advanced artificial intelligence (AI) and automation, the platform has reshaped not just social media usage, but everyday behaviour across the city. From influencing where people eat and travel to driving a renewed interest in offline activities, TikTok in Perth is creating a unique blend of digital efficiency and analogue living. Unlike traditional social media platforms,

TikTok has rapidly become one of the most powerful platforms for brand growth, and businesses across Perth are starting to take notice. What was once seen as a platform for trends and entertainment is now a serious marketing channel and small digital agencies in Perth are leading the charge. So why are small agencies the perfect partner for TikTok success Understanding TikTok’s Unique Landscape TikTok isn’t like other social platforms. It thrives on authenticity, creativity,

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When most people picture homelessness, they imagine someone sleeping rough on a sidewalk or bench in Perth’s city centre. However, this...

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How Digital Marketing Is Helping a Non-Profit Organisation.

Sometimes, the first step toward change is as simple as saying hello . At The Spiers Centre , that greeting can open the door to safety,...

Hello . It’s a small word – but for someone in crisis, it can be the start of a new journey. Amid Western Australia’s rising cost of...