The most effective way to learn is through experience. Simulated case studies have their place, but hands on work where your ideas genuinely matter creates deeper understanding and real growth. Edith Cowan University (ECU) stands out with an approach that aligns with the 70:20:10 learning model. It blends meaningful hands on involvement, social learning with peers, and structured classroom support.

This article aims to show how UR Gut can connect with millennials through SEO-driven, value-based content marketing. Gut health awareness in Australia is rapidly growing, with many people searching for ways to improve digestion, reduce bloating, and boost energy naturally. For millennials balancing busy lifestyles, gut health solutions have become increasingly important. This article explores how brands can connect with this audience through relevant, value-driven content.

In digital marketing, the most persuasive content often feels real, useful and easy to relate to. For ECU City Campus, student storytelling can be a strong way to promote the campus because it shows the experience through a real student’s daily routine, instead of only using formal advertising language. From campus to Northbridge, student life continues after class. As an international student studying Hospitality Management in the School of Business and Law, my day at ECU Ci

Explore student life at ECU City Campus, including study spaces, free coffee, creative atmosphere, Perth CBD lifestyle and city views.

Let’s be real, the Instagram feed is a crowded place. If you’re marketing a health product, you aren’t just competing with other supplements; you’re competing with aesthetic travel reels and cat memes. To win, you need to be authentic, science-backed, and visually effortless. Here’s your step-by-step guide made by and for the Digital Marketing Crew to master Instagram health marketing using ur gut® as our case study. 🌿📸 Would you like to know more about ur gut®? Check it o

This is an insight into what BYD, Tesla and Polestar have to offer through the eyes of a digital marketer

When your energy is low, your focus is gone, and even getting through the day feels like you’re running on empty? You’re not alone. Modern life has a way of draining people quietly. Stress, poor sleep, processed food, irregular eating habits, and constant screen time can all affect how your body feels, especially your gut. And when your gut is off balance, it doesn’t just affect digestion. It can also influence your energy levels, mood, focus, and overall sense of well-being.

Thinking about studying digital marketing abroad and wondering what your future at ECU could look like? Dear future marketing students, As a postgraduate marketing student at ECU, you won’t just gain a high-quality education but also work on real-world projects and build strong industry connections for your future. Especially now, with the brand-new City Campus opening in the heart of Perth in Semester 1 of 2026, student life is more connected, creative, and experience-driven

Discover how authentic student stories and user‑generated content bring ECU’s brand to life through real experiences, community and campus life at Edith Cowan University

Why Your Brand Should Ditch Twitter (a.k.a. X) and Flirt with Bluesky or Threads? Let’s be honest Twitter (sorry, X) isn’t what it used to be. What was once the go-to platform for real-time engagement and witty brand banter has turned into… well, a bit of a chaotic group chat no one asked to be in. And if you’re an SME owner in Perth trying to market your business, you don’t have time to shout into the void and hope someone hears you. So here’s the real question: Is Twitter s

If you run a small to medium business in Perth, you have probably noticed that when oil prices move, the impact shows up in places that feel only loosely connected to fuel. One week it is a surcharge on a delivery docket. A month later it is a supplier quietly “refreshing” prices on everyday consumables. This is not about doom and gloom. It is about understanding the chain reaction so you can make calm, practical decisions before costs land on your desk. Oil prices matter bec

If you’re a small business owner in Perth, chances are you’ve relied on Twitter (now X) at some point to promote your brand, connect with customers, or stay relevant online. But if you’ve noticed your engagement dropping or your content getting lost in the noise, you’re not alone. For many older millennial business owners juggling family, finances, and growth, the question isn’t just “what’s new?” it’s “what’s actually worth my time?” Right now, emerging platforms like Bluesk

❗ Financial stress is one of the fastest-growing challenges in Western Australia. Rising rents, food costs, and unexpected bills leave...

When life feels heavy, sometimes the most meaningful thing we can say is one little word: HELLO. This blog shows how a simple greeting can cut through silence and stigma to access early support, connection and hope, whether you are reaching out or reaching in.

Saying ‘Hello’ can be hard but it can change everything. Many families are undergoing financial stress throughout Perth and across the...

The Spiers Centre offers free, non-judgmental support to help people manage these pressures — from practical budgeting help and advocacy with creditors to food and essentials through emergency relief. These early steps make it easier to find a pathway back to stability.

Kim came to WA with no family nearby. Over time, her partner isolated and threatened her. One night, when she tried to call for help, he...

Artificial Intelligence (AI) is changing the game for digital marketing. It enables brands to serve more personalised advertising,...

By Digital Marketing Crew, Perth, WA A university student with his old phone. For ECU postgraduate marketing students, staying ahead of...

The graveyard of social media Once upon a time, social media was about connecting with friends, sharing updates, and sparking...