Fyre Festival: how the fire went up in smoke

As people get older, the experience should be one of being respected, understood and connected to what's most important to them. Culture may play a significant role for older people from cultural backgrounds in their daily lives. Any language, food and family traditions, celebrations and community relationships can be a part of an individual's identity and belonging. It is for this reason that culturally appropriate aged care is important. What is Culturally Appropriate Care?

CALD older Australians participating in an inclusive community activity. Imagine Namgay, a fictional older woman who recently entered aged care in Perth. English is not her first language, and she sometimes finds it difficult to explain her needs to care workers. One afternoon, a care worker takes time to learn about Namgay’s culture, favourite foods and family traditions. When Namgay talks about the traditional meals she enjoyed with her family, the conversation brings a smi

You’ve created it. You’ve proofread it. You’ve checked the image three times. It looks great. You hit Publish. And then…nothing. So, what went wrong? Maybe nothing. Your post can be perfectly written, beautifully designed and completely aligned with your brand – but still fail to connect with the people you actually want to reach. The missing piece. Your Audience. It’s easy to get caught up in creating good content. But good content isn’t necessarily relevant content. Before

What happens when digital marketing moves beyond likes and clicks? Using AfCAS as a real-world example, discover how storytelling, social media, and analytics can turn online attention into trust, connection, and meaningful community impact.

Your time. Their connection. A stronger community. Sometimes making a difference does not begin with money. It begins with showing up. A conversation. A familiar voice. Someone willing to listen. These actions may seem small, but connection can have a meaningful impact on an older person. For culturally and linguistically diverse (CALD) older Australians, feeling connected can also mean having their language, culture and life experiences recognised and respected. More Than Vo

What if ageing in Perth felt like coming home? Moving to a new country can be an exciting new chapter. But ageing in an unfamiliar environment can also bring challenges. For older migrants, language barriers, unfamiliar services, and fewer social connections may make everyday life more difficult. Being away from familiar traditions, food, language and community can also lead to loneliness and a reduced sense of belonging. But ageing abroad does not have to mean ageing alone.

AI is on the prowl, fighting its way through every industry to conquer all it can. Its next battle is with SEO. Let’s look at how this will shape the industry, and how you can thrive on it. For years, SEO has been a foundational aspect of the Digital Marketing industry. However, AI is quickly changing how people go about finding information across the web. This change has people concerned, and it raises the question of how companies are going to keep up with this change. The

Building a More Culturally Inclusive Perth for Multicultural Older People

Direct answer: Digital marketing can help organisations like AfCAS raise more funds and reach more supporters. By utilising SEO, social media, content marketing, email marketing and digital campaigns, AfCAS can increase awareness of its services, attract volunteers and philanthropic partners, and turn online engagement into donations and real-world community connections. Journey Starts from Awareness AfCAS helps seniors from culturally and linguistically diverse backgrounds g

Have you ever stopped to consider what makes a digital campaign truly unforgettable? In a digital space flooded with generic advertisements, the messages that actually resonate are those that advocate for human dignity, representation, and social inclusion. For charitable organisations and community advocates, digital marketing is far more than an engagement tactic—it is a vital bridge connecting underserved groups with life-changing community support. In Western Australia, o

Digital marketing does more than just promote a message, it creates connection, engages, builds communities, gives social causes a stronger voice.

Discover how culturally appropriate care can create more respectful and inclusive aged-care experiences for CALD older Australians.

Why the Future of Digital Might Be… Analogue There’s something strangely appealing about going backwards. In a world of notifications, QR codes, digital receipts, online bookings, AI-generated content and another password to remember, more of us are starting to crave things that don’t require a screen. Vinyl records. Film cameras. Printed photographs. Physical books. Paper diaries. Handwritten notes. Even the humble business card seems to have regained a little of its charm.

Dear Facebook, We need to talk. It's not easy to write this. We've been together for a long time. You've been there through the rise of the smartphone, the birth of influencer marketing, the explosion of video and more algorithm updates than we can count. You've helped businesses find customers. You've given marketers targeting tools, analytics and advertising opportunities that would have seemed impossible a generation ago. And, honestly, we've had some good times. But latel

Dear Facebook, This is probably going to be hard to say. We've been together for a long time. You were there when businesses were figuring out social media. You helped us find customers, share our stories, promote our businesses and feel like everyone was just one post away. Honestly, Facebook, we had a good run. But lately… things just haven't been the same. It's Not Me. It's Your Algorithm. We used to post something and people actually saw it. Now? We spend hours creating t

For many years, Facebook has been one of the most popular platforms for digital marketing. Businesses have used it to build communities, promote products, run advertisements and communicate with customers. However, the digital marketing landscape is changing quickly. For small businesses and marketing agencies in Perth, relying on only one social media platf orm may no longer be the best strategy. So, what are the alternatives to Facebook? Why Should Digital Marketers Conside

For years, Facebook has been one of the go-to platforms for businesses wanting to build an audience, connect with customers and promote their services online. But the social media landscape is changing. Businesses are becoming increasingly interested in alternatives to the traditional platforms — particularly those that offer opportunities for more meaningful networking, community building and direct connections. One platform starting to attract attention is OM (OwnMates). So

For years, Facebook has been one of the go-to platforms for small businesses wanting to promote their products and services online. It has been a relatively easy way to build an audience, share updates, run promotions and stay connected with customers. But what happens if Facebook isn't delivering the results it once did? Or perhaps your customers simply aren't spending much time there anymore? For small businesses in Perth, the good news is that Facebook isn't your only opti

If you’ve ever Googled something at 2 a.m. while desperately trying to finish an assignment, congratulations — you’ve contributed to the global search economy. For years, Google has been the go-to place for finding information online. Businesses have spent years trying to get their websites to appear at the top of search results through Search Engine Optimisation (SEO). But now, there’s a new player in town: AI search. Tools such as ChatGPT and Google's AI-powered search feat