Small, everyday moments are often what makes a non-profit's story worth sharing. Image created using ChatGPT, based on the author's own prompt. For small non-profit organisations, digital marketing does not have to mean a large budget or a full-time marketing team. AfCAS (Association for Culturally Appropriate Services), a Perth-based non-profit supporting culturally and linguistically diverse (CALD) communities in aged care, provides a useful example of how smaller organisat

Be honest. How many posts did you scroll past today without really looking at them? Probably more than you can count. That is the reality of digital marketing now. We are surrounded by content, but very little of it makes us pause. For marketers, the challenge is no longer simply getting something onto Instagram, Facebook or a blog. It is giving people a reason to care. Stop creating content just to fill the calendar A content calendar might tell you that it is “post day”, bu

Novig didn’t just launch an ad. It launched a controversy – and that might be the whole point. Copyright photograph by: Novig. On 9 September, sports prediction platform Novig rolled out a campaign starring actress Sydney Sweeney, who appears mostly undressed, covering herself with various sports equipment while repeating the tagline: “Novig is just sports”. However, Sweeney is not simply the face of the campaign. She is also a strategic partner and equity holder in the compa

You’ve created it. You’ve proofread it. You’ve checked the image three times. It looks great. You hit Publish. And then…nothing. So, what went wrong? Maybe nothing. Your post can be perfectly written, beautifully designed and completely aligned with your brand – but still fail to connect with the people you actually want to reach. The missing piece. Your Audience. It’s easy to get caught up in creating good content. But good content isn’t necessarily relevant content. Before

Digital marketing is changing quickly, and businesses need to keep up with new technologies and customer behaviours. In 2026, several key trends are shaping how brands communicate, advertise and build relationships with their audiences. Understanding these trends can help businesses improve engagement, reach the right customers and make better marketing decisions. Artificial Intelligence in Marketing Artificial intelligence is becoming an important part of digital marketing.

When I filmed a “day in my life” as an international student at ECU's City Campus, travelling through Perth CBD, studying in modern classrooms, and heading to my part-time job at a fashion retail store just steps from university, I was not thinking about marketing strategy. I was sharing my real life. But the response it generated confirmed something every digital marketer needs to understand today: authenticity is the most persuasive currency available that captures attentio

Have you ever thought what it is really like to study digital marketing at a university where real-world practice is the focus of all classes? This post is intended for you, whether you are planning a career in marketing or are just interested in what students like me get up to daily. I start my mornings purposefully at the ECU Perth City Campus. With a cup of coffee, I fire up Hootsuite, a social media management tool used by professionals, and see how our group's Facebook p

Why Your Gut Health Brand Needs Emotional Storytelling (And How to Start Today) In Australia's growing health and wellness market, standing out online is harder than it looks. Health consumers are not simply searching for products. They are looking for solutions to deeply personal, everyday struggles. Bloating, fatigue, and IBS symptoms are not just physical inconveniences. They affect how people feel about themselves and how they get through the day. That is where emotional

UR GUT Benefits When your gut feels off, everyday life can feel harder too. Bloating, fatigue, brain fog and skin breakouts can affect not only physical comfort, but also confidence, focus and routine. That is why more people are paying attention to simple habits that may help support gut health over time. UR Gut offers one of those simple options. It is an ECU-formulated, flavourless dietary fibre powder designed to support the gut microbiome while helping increase daily fib

Discover how authentic student stories and user‑generated content bring ECU’s brand to life through real experiences, community and campus life at Edith Cowan University

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