A Day in the Life of an ECU Digital Marketing Student: Real Skills, Real Tools, Real Growth

Mahfooza Muna
Apr 28
2 min read

Have you ever thought what it is really like to study digital marketing at a university where real-world practice is the focus of all classes? This post is intended for you, whether you are planning a career in marketing or are just interested in what students like me get up to daily.

I start my mornings purposefully at the ECU Perth City Campus. With a cup of coffee, I fire up Hootsuite, a social media management tool used by professionals, and see how our group's Facebook posts performed last night. Are the engagement rates increasing? Has our previous video been shared? These are the questions that promote my morning routine. It may sound like the job of a marketing manager in a large company, and to be honest, that is the thing. ECU not only imparts theory, but it also educates you to be a practitioner.

In the mid-morning, I am at a lecture unwrapping the 4E+ Framework, a strategic approach to digital consumer engagement, based on the Excite, Educate, Experience, Engage, and Emotion (Ijomah et al., 2024). This structure influences my thoughts about each post, blog, and campaign I produce. Learning to make people scroll and then truly engage with content is not just an academic practise, it is a daily skill that I apply.

During lunchtime, I am usually in the library, each time with my elbows in Google Analytics. The numbers speak volumes: our website visitors and their sources, duration of visits, pages of greatest popularity, and lost visitors. Our site had 2.7K active users in 2024, with organic search and direct traffic being the main channels of acquisition (Google Analytics, 2024). Knowing about these numbers will enable me to make more effective decisions, not only when working on assignments, but also when working with a real client brief.

Afternoons are collaborative. Competitor analysis, campaign design, and content planning are part of group workshops. We present ideas, discuss and develop each other, and optimise our plans through the Effective Content Marketing Checklist created by Dr Wilk (2020). This audit list, which includes understanding the audience, clarity of CTA, visual decision, hashtag planning, and post-publication monitoring, is the framework of all our content.

Towards the evening, I am completing a blog post on The Digital Marketing Crew website, including images, ensuring the post has searchable keywords, and ensuring our CTA is prominent and attractive. It is so very gratifying to press the Publish button on a piece of work you know is written with strategy and not with words alone.

In case you are wondering what a digital marketing study would look like, it would look like this: factual, imaginative, teamwork, and entirely in line with industry practice. Ready to have it yourself?

Explore more at www.thedigitalmarketingcrew.com

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