Imagine waking up somewhere that feels unfamiliar. The food tastes different. Conversations happen in a language you struggle to understand. Even the smallest routines that once brought comfort are missing. You are being cared for. But do you still feel like yourself? For many people from culturally and linguistically diverse (CALD) backgrounds, this is why culturally appropriate aged care matters. Care should protect more than physical wellbeing. It should honour the identit

Australia is home to people from many different cultures, languages and backgrounds. This diversity is an important part of Australian society. When people access aged care and community services, they should feel respected, understood and comfortable. This is why culturally appropriate care is important, particularly for older people from culturally and linguistically diverse (CALD) backgrounds. Culturally appropriate care means recognizing and respecting a person’s cultural

What if feeling at home could be part of quality aged care? Aged care is not just about support with daily care; it is about the care of culturally and linguistically diverse (CALD) seniors. It is also about being understood, respected and valued for who they are.Language, traditions, food, beliefs and cultural practices can all shape how a person experiences care. The recognition of these aspects of identity can make older Australians feel more confident in their dignity, tr

Imagine being 82, far from the country you grew up in, and surrounded by kind people who cannot understand you. The room is clean, and the care is professional, yet mealtimes feel foreign and no one recognises the festivals you have celebrated all your life. For many culturally and linguistically diverse (CALD) seniors in Perth, this is a real risk. Good care is more than safe care. It is care that feels like home. Culturally appropriate care is not an extra. It builds trust,

Australia’s ageing community is culturally and linguistically diverse. For aged-care and community-service organisations, culturally appropriate care means recognising the different languages, cultural values, identities and experiences of the people they support. Rather than using a one-size-fits-all approach, organisations can listen to older people and consider their individual needs when services are planned and delivered. The Aged Care Quality and Safety Commission highl

Imagine not being able to tell your carer what hurts, what you need, and what bothers you with ease, not because nobody is listening, but because nobody speaks your language. This isn't hypothetical for an increasing number of older Australians from culturally and linguistically diverse (CALD) backgrounds. It's daily life. With Australia's ageing population, the aged care industry is facing a critical challenge: culturally insensitive, but clinically effective care. This is t

What happens when an older person does not feel understood by the service designed to support them? Australia is one of the world’s most culturally diverse countries, and this diversity is increasingly important as the population ages. Older Australians come from different cultural and linguistic backgrounds, with unique languages, traditions, beliefs, dietary preferences, family structures and life experiences. Providing meaningful support requires recognising and respecting

Australia is a culturally diverse country. People receiving aged care and community services come from many different cultural, linguistic and religious backgrounds. But what does culturally appropriate care actually mean? It means providing care that respects a person's culture, language, beliefs, traditions, values and individual preferences. Why Does Culture Matter in Care? Culture can influence how we communicate, the food we eat, our religious practices, our family relat

Imagine needing care but having to explain your language, traditions or family customs before someone understands what matters to you. For many culturally and linguistically diverse (CALD) older Australians, culturally appropriate care can help services feel more respectful, accessible and connected to everyday life. Culture is part of care Culture is more than food, festivals or language. It can shape how people communicate, make decisions, understand family roles and experi

What happens when digital marketing moves beyond likes and clicks? Using AfCAS as a real-world example, discover how storytelling, social media, and analytics can turn online attention into trust, connection, and meaningful community impact.

Every older person deserves care that respects their cultural identity, language, traditions and personal experiences. For culturally and linguistically diverse (CALD) seniors, culturally appropriate care can help create a more welcoming, respectful and inclusive aged-care experience. Culturally appropriate care involves understanding that people have different cultural values, communication preferences and expectations. When aged-care providers recognise these differences, t

Growing older should never mean leaving your culture, language or sense of belonging behind. For families supporting older people from culturally and linguistically diverse (CALD) backgrounds, finding care that recognises their identity and communication needs can be an important part of supporting their dignity and connection. In Perth’s diverse community, culturally appropriate care encourages us to look beyond basic care needs and consider what makes each person feel under

Your time. Their connection. A stronger community. Sometimes making a difference does not begin with money. It begins with showing up. A conversation. A familiar voice. Someone willing to listen. These actions may seem small, but connection can have a meaningful impact on an older person. For culturally and linguistically diverse (CALD) older Australians, feeling connected can also mean having their language, culture and life experiences recognised and respected. More Than Vo

Australia is one of the most culturally diverse countries in the world, yet much marketing content is still geared toward a single audience. That's an opportunity to fill, and a not-for-profit organization in Perth, AFCAS, which supports culturally and linguistically diverse (CALD) seniors, is a good example of how to do it right. When brands get it wrong, it's not only a missed opportunity; it can lead to lost customers, reduced engagement, and content that simply doesn't wo

Have you ever sat with an older person in your family and listened as they talked about their childhood, their home country, or a meal they used to enjoy? Sometimes, we hear these stories so often that we forget how special they are. For many older people from multicultural communities in Perth, these stories are an important part of who they are. Their culture can be found in the language they speak, the food they grew up eating, the traditions they continue to practice, a

Growing older is a natural part of life, but the need to feel understood, respected and connected does not disappear with age. For older people from culturally and linguistically diverse (CALD) communities, culturally appropriate care can help recog nise the importance of language, traditions, values and community connections. What is culturally appropriate care? Culturally appropriate care recognises that every person has their own cultural background, language, traditions,

What happens when an older person does not feel understood by the service designed to support them? Australia is one of the world’s most culturally diverse countries, and this diversity is increasingly important as the population ages. Older Australians come from different cultural and linguistic backgrounds, with unique languages, traditions, beliefs, dietary preferences, family structures and life experiences. Providing meaningful support requires recognising and respecting

Discover why culturally appropriate aged care matters and how AfCAS supports CALD aged-care communities through training, support and advocacy.

Australia's aged-care sector supports people from diverse cultural and linguistic backgrounds. For aged-care managers and decision-makers, culturally appropriate care is more than recognising cultural differences. It involves understanding whether an organisation's services, staff and practices respond effectively to the needs of the communities it serves. Why It Matters Now At the 2016 Census, more than one-third of Australians aged 65 and over were born overseas, according

Digital marketing does more than just promote a message, it creates connection, engages, builds communities, gives social causes a stronger voice.