The Digital Marketing Crew

If you’ve noticed fewer updates, fewer selfies, and way fewer status posts on Facebook, you’re not imagining things. Over the past few...

Is Social Media Still… Social? Scroll. Tap. Like. Repeat. For a lot of us especially those of us who remember Facebook before the...

The Effective Use of Time: A Strategic Approach for Modern Professionals By The Digital Marketing Crew, Perth WA Time is one of the most...

Introduction: The Paradox of Connectivity In an increasingly digital world, a paradox has emerged—consumers are seeking to disconnect in...

top 5 reasons why social media is dead

A blog on the reasons why social media has lost its momentum in 2025.

Here’s a question for you: when was the last time you had a real conversation on social media? Not a like, not a double-tap, not a fire...

This examination considers the evolving relationship between artificial intelligence (AI) and human connection within the context of...

Digital-first strategies have dominated the marketing landscape for nearly a decade. But an increasing number of consumers are turning...

In 2025, marketing isn’t just happening on screens. Consumers are pushing back against digital fatigue and finding joy in real-world...

By Digital Marketing Crew, Perth, WA A university student with his old phone. For ECU postgraduate marketing students, staying ahead of...

a girl with the dumb phone As you prepare to step into the marketing world as ECU students, it's crucial to recognize a transformative...

For years, digital marketers have been laser-focused on building engagement online. Social platforms, programmatic advertising, and...

Digital ads are everywhere. Scroll, click, swipe—another sponsored post gone in a second. But when was the last time you remembered one?...

Introduction Digital marketing has become central to how brands engage with consumers. However, in 2025, an interesting shift is...

At Edith Cowan University (ECU), postgraduate marketing students are encouraged to think critically about where culture is moving—and...

In today’s hyper-digital world, the biggest trend isn’t another app, platform, or algorithm. It’s a shift away from screens. Across...

A gravestone symbolising the decline of authentic connections online in 2025.

The decline of authentic engagement: major platforms face disruption as digital marketing strategies shift in 2025. Social media in 2025...

The death of social media?