Dear Facebook, We need to talk. It's not easy for us to say this. We've spent years together. You were there when businesses first realised they could talk directly to their customers online. You helped brands find audiences, build communities and turn social media into a serious marketing channel. And, if we're being honest, you've been pretty good at it. But lately, we've been wondering whether there might be something else out there. Before you panic, we're not saying we're leaving. Not...

There’s something slightly amusing about a digital marketing agency writing about why people might want less digital in their lives. We make websites, talk about SEO, manage social media and spend a frankly unhealthy amount of time thinking about algorithms. And yet, increasingly, there’s a feeling that perhaps we’ve all had enough. Not of technology itself. Just of being available to it all the time. From the moment the alarm goes off, our phones are there. Emails, Instagram, Teams,...

As a small business owner in Perth, Western Australia, you’ve likely spent years building your presence on Facebook, Instagram, TikTok, or even X (formerly Twitter). But as these platforms become more saturated and increasingly driven by paid advertising, many local SMEs are starting to ask a simple question: where else can we reach our audience without blowing the budget? The good news is that a new wave of alternative social media platforms is creating fresh opportunities for Perth...