You started your business with a dream, to make an impact, build something meaningful and to have freedom.

Instead, you’re burning out trying to be a CEO and a content creator. You’re posting at midnight, chasing algorithms, and second-guessing every caption. Still… crickets. The likes aren’t converting. The followers aren’t buying. And you’re left wondering: What am I doing wrong?

Breathe. You’re not the problem. But your strategy might be.

Here are 3 digital marketing mistakes small business owners make—and how to fix them.

1. Chasing Virality Over Value.

It's tempting to jump on every trend, hoping one will go viral. However, viral content often attracts drive-by viewers, not loyal customers. Instead, create content that educates, empathises, or empowers. Share behind-the-scenes moments, customer stories, practical tips, or thoughtful insights. This builds trust, which is what turns followers into buyers.

2. Ignoring the Data

Your content is speaking—but are you listening? Metrics like saves, shares, website clicks, and email signups tell you what your audience actually values. Maybe your how-to posts outperform your personal updates. Maybe your audience taps away from long stories. The answers are in your analytics. Use them to double down on what works, tweak what doesn’t, and stop wasting time throwing spaghetti at the wall.

3. Not Having a Clear Funnel

People won’t stumble into your offers—they need a map. That means every piece of content should serve a purpose: to inform, to build interest, or to drive action. Whether it's a freebie that grows your list, a call-to-action that books a discovery call, or an email that sells your offer—make the path obvious. Without one, you’re creating noise, not momentum.

You deserve more than hustle. You deserve results.

You deserve a strategy that works as hard as you do.

Growing a business online shouldn’t feel like shouting into the void. The Digital Marketing Crew helps small business owners like you turn digital chaos into clarity. Feel digitally empowered with the information you have access to on the Digital Marketing Crew website!

👉 Ready to stop guessing and start growing? Go to the Digital Marketing Crew today.

 https://www.thedigitalmarketingcrew.com/

Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University) Student ID 912241