Why Your Brand Should Ditch Twitter (a.k.a. X) and Flirt with Bluesky or Threads? Let’s be honest Twitter (sorry, X) isn’t what it used to be. What was once the go-to platform for real-time engagement and witty brand banter has turned into… well, a bit of a chaotic group chat no one asked to be in. And if you’re an SME owner in Perth trying to market your business, you don’t have time to shout into the void and hope someone hears you. So here’s the real question: Is Twitter s

If you run a small to medium business in Perth, you have probably noticed that when oil prices move, the impact shows up in places that feel only loosely connected to fuel. One week it is a surcharge on a delivery docket. A month later it is a supplier quietly “refreshing” prices on everyday consumables. This is not about doom and gloom. It is about understanding the chain reaction so you can make calm, practical decisions before costs land on your desk. Oil prices matter bec

"BlueSky The Best"

The figurative hand in the image is a representation of how the Spiers Center offers a helping hand at times of distress.

Saying ‘Hello’ can be hard but it can change everything. Many families are undergoing financial stress throughout Perth and across the...

Discover how The Spiers Centre helps Perth communities with financial support, emergency relief, and well-being programs for families in need.

Have you ever felt like people surround you, yet no one really sees  you? I know that feeling all too well. There have been days when...

Artificial Intelligence (AI) is changing the game for digital marketing. It enables brands to serve more personalised advertising,...

Losing the ‘social’ in social media, one scroll at a time. Imagine walking into a buzzing café where everyone’s chatting, laughing,...

Is Social Media Still… Social? Scroll. Tap. Like. Repeat. For a lot of us especially those of us who remember Facebook before the...

top 5 reasons why social media is dead

Here’s a question for you: when was the last time you had a real conversation on social media? Not a like, not a double-tap, not a fire...

By Digital Marketing Crew, Perth, WA A university student with his old phone. For ECU postgraduate marketing students, staying ahead of...

a girl with the dumb phone As you prepare to step into the marketing world as ECU students, it's crucial to recognize a transformative...

For years, digital marketers have been laser-focused on building engagement online. Social platforms, programmatic advertising, and...

A gravestone symbolising the decline of authentic connections online in 2025.

The death of social media?

The graveyard of social media Once upon a time, social media was about connecting with friends, sharing updates, and sparking...

Social Media is Dead? This Is What reasons to solutions!

a man with dumb phone