Running a trades business is already a full-time job. Between quoting jobs, managing the crew, chasing invoices, and actually doing the work, the last thing you need is to become a marketing expert too. But here's the reality: when someone needs an electrician, plumber, or builder, the first thing they do is jump online. If your business isn't showing up, or your website looks like it hasn't been touched in years, that job goes to the tradie who is easy to find. That's where
AI is making marketing faster, but is it making it better? This blog explores the rise of AI slop, the risks of over-automation, and why human creativity, strategy and personality still matter in a world full of AI-generated content.
Dear Facebook, We Need to Talk: The Rise of Social Media Alternatives Dear Facebook, We need to talk. It's not easy to say this. You've been part of our digital lives for years. You've helped us reconnect with old friends, promote events, build communities and, let's be honest, sell a lot of things. You've also taught an entire generation of marketers how to target audiences, create campaigns and measure digital engagement. But lately, we've been wondering something: Are ther
