Welcome to Marketing Love Island! Today, we'll be discussing how traditional and digital marke ting can work together in harmony to create the ultimate power couple.
The Contestants
Traditional marketing is the classic approach to promoting products and services. We're talking TV, print and radio ads, billboards, even telemarketing (yikes). On the other hand, digital marketing is the younger and hipper contender. It includes all things digital, like social media marketing, email marketing, SEO, PPC and influencer marketing. It's fast, cheap and here to stay.
Creating the Romance
So how do you decide what channels to include in your marketing mix? Should you go all in on traditional marketing, or ditch the old-school tactics and go all digital? The answer is simple: you need both. Think of traditional marketing as a fine bottle of red wine; aged to perfection, perfect for special occasions. But drink it alone and you'll miss out on the fun and excitement of a pumping house party. That's where digital marketing comes in! It's like a shot of tequila in your wine glass, adding a kick of energy and excitement to your traditional tactics.
A Perfect Pairing
So, why won't traditional marketing work without digital, and why isn't digital marketing enough? Traditional marketing can be expensive, slow and unable to gather data on audience behaviour. Digital marketing can be impersonal, fleeting and over-saturated with competition. Combining both allows you to reach a wider audience, gather valuable data, and create a memorable and personalized experience for your customers.
Tried and Tested
Familiar with The Iconic? This brand is constantly developing new strategies to generate the most engagement from both digital and traditional media. Whilst this online fashion giant is constantly refining their extensive digital marketing strategy, the brand has also seen success with targeted out of home advertising and radio campaigns.
Don't make traditional and digital marketing compete for your attention. Let them fall in love and create a beautiful marketing romance that will make your brand shine.
P.S. We want to hear from you! Find thedigitalmarketingcrew.com on Facebook and have a chat!
Student ID: 10630264 (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).