Do you know that 82% of organisations use email marketing as part of their marketing strategy?
So, if you work for a non-profit organisation and are looking to get good results from your email marketing campaign, this article is for you! 🎉
Email marketing might be the most valuable tool to help organisations maintain long-term relationships with supporters, volunteers, and donors. With this tool, nonprofits can reach many people and persuade them to get involved with their mission.
Are you ready to learn and start to use these strategies? 😊
1. Check if you are collecting the right information.
It is important to have accurate and detailed data to achieve great results through this tool. Organisations can gather data from events registrations, membership details or newsletter. After that, they can incorporate all the data into a donor management platform, keeping all supporter’s data cohesive and up to date.
If you are wondering why it is important to have accurate and detailed data, the answer is simple. The better you know your audience, the better you can communicate with them.
2. Only deliver crafted messages.
Personalised email can increase donations up to six times more when compared to a generalised email. These messages need to be personal and specific to your supporter’s interests. Sending a personalised email to them with meaningful content will increase the chances of engaging these supporters with your mission.
3. Double opens Method
7 out of 10 people from your email list will not open your email the first time. But what does the “double opens method” means? This strategy is simply re-sending the same email for those who didn’t open the email for the first time. Sending the same email again can boost your marketing ROI and open rates email.
However, do not send the email straight away. Ideally, it would be best if you waited for 3-5 days to re-send the same email.
These strategies can help you master this marketing channel. Let me know in the comments below which strategy you liked most.
Karine Silva
SN: 10502717
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University and has not been endorsed or otherwise approved by the organisation it promotes.).
References:
Search Engine Journal, 11 Powerful Email Marketing Tips you need to know. (2019)
Campaign Monitor, The Ultimate Guide to Email Marketing for Nonprofits. (2019)
Neverbounce - How to Create a Winning Nonprofit Email Marketing Strategy. (n.d)