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“The Role of Visuals in Content Marketing”

Updated: May 5, 2023

Creator: gorodenkoff | Credit: Getty Images/iStockphoto

Visuals are key🔑 when it comes to content marketing! You can leave a lasting impression with visuals in a world of information. You can convey complex ideas simply and memorably with visuals, from stunning images to engaging videos.

Two main reasons for visual content

Visuals are more than just eye candy. Research shows that people remember 80% of what they see, compared to just 20% of what they read🧐. In other words, visuals can help people remember your message. Visuals can help you tell a story, promote a product, or educate your audience.

a. Connecting emotionally

Visuals in content marketing can help you connect with your audience emotionally😍. You can create a powerful bond with your audience with the right images and videos. For example, you could use pictures of happy, stress-free people to show how your product eases people's lives.

b. Access to a broader audience

Another advantage of visuals is that they can reach a wider audience🌍. Using shareable and visually appealing images or videos can increase your chances of going viral. That allows businesses to grow by acquiring new customers. For example, using GIFs and memes is an effective way of connecting people.

What kind of visuals should you use in your content marketing?

It depends on your goals and your target audience. In infographics, complex data can be visually presented, while in videos, stories can be told, and products demonstrated. For example, Instagram works best for image-based content, and TikTok works best for short-form video content👍.


visuals play a crucial role in content marketing. Engage your audience, connect with them emotionally, and reach a wider audience with visuals. So, next time you're creating content, add some eye-catching visuals! 📈

👉🏼Want to learn more about how to use visuals in your content marketing? Contact us today for a free consultation! #TheDigitalMarketingCrew #ECUMKT5325#VisualMarketing #ContentMarketing #DigitalMarketing #SocialMediaMarketing



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