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Content marketing on a budget: tips and tricks



Content marketing is an effective way to reach your target audience and promote your brand. However, many businesses shy away from it because they believe it's too expensive. The truth is, content marketing can be done on a budget if you know the right tips and tricks.

Here are some tips to help you get started:




Define your target audience

The more specific you are about your target audience, the easier it is to create content that will resonate with them. Use tools like Google Analytics to understand who is visiting your website and what they are interested in.






Create a content calendar

Plan your content in advance so you can create a consistent stream of content that meets your audience's needs. Use a tool like Trello or Asana to keep track of your content ideas and deadlines.





Repurpose existing content

Repurpose old content by turning blog posts

into infographics or videos. This can save time

and money while still providing value to your audience.




Collaborate with other businesses

Find businesses that share your target audience and collaborate on content creation. This can help you reach a new audience and create content that is more engaging and valuable.



Leverage user-generated content

Encourage your audience to create content about your brand and share it on social media. This can be a great way to build brand loyalty and create a sense of community around your brand.




Use email marketing

Use email marketing to promote your content to your existing audience. This can be a cost-effective way to reach your target audience and keep them engaged with your brand.




Ready to try content marketing on a budget? Don't be afraid to get creative and experiment to find what works best for you.

Subscribe to discover more ways to improve your digital marketing efforts.



Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University. Images from canva.com (2023).

Student Number 10627872

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