For many older Australians, staying connected with family, services and their local community is an important part of everyday life. For older people from culturally diverse backgrounds, finding information that is relevant, understandable and culturally appropriate matters even more. Digital marketing gives organisations a way to build stronger connections with these communities. Why Digital Communication Matters Websites and social media platforms let organisations share information quickly...

Why Culturally Appropriate Aged Care Matters Growing older should not mean leaving behind the culture, language and traditions that have shaped a person’s life. For older people from multicultural backgrounds, feeling understood can make an important difference to their aged-care experience. From the food they eat and the language they speak to religious practices and family traditions, cultural identity continues to matter at every stage of life. This is where the Association of...

Getting older should not mean losing the things that make someone feel at home. For many culturally and linguistically diverse seniors, that can be as simple as speaking their preferred language, eating familiar food, keeping cultural or religious traditions, or having carers who understand the importance of family and community. These things might seem small, but they can have a big impact on whether someone feels comfortable, respected and understood. The Association for Culturally...