CALD older Australians participating in an inclusive community activity. Imagine Namgay, a fictional older woman who recently entered aged care in Perth. English is not her first language, and she sometimes finds it difficult to explain her needs to care workers. One afternoon, a care worker takes time to learn about Namgay’s culture, favourite foods and family traditions. When Namgay talks about the traditional meals she enjoyed with her family, the conversation brings a smi

How Digital Marketing Can Help AfCAS Attract Volunteers and Support Perth is one of Australia’s most multicultural cities. However, some older people from culturally and linguistically diverse (CaLD) backgrounds may experience social isolation due to language barriers, limited mobility or fewer social opportunities. AfCAS responds to this need by promoting culturally appropriate care and supporting CaLD seniors through services such as Aged Care Volunteer Visitors Scheme (ACV

What happens when digital marketing moves beyond likes and clicks? Using AfCAS as a real-world example, discover how storytelling, social media, and analytics can turn online attention into trust, connection, and meaningful community impact.

Growing older should never mean leaving your culture, language or sense of belonging behind. For families supporting older people from culturally and linguistically diverse (CALD) backgrounds, finding care that recognises their identity and communication needs can be an important part of supporting their dignity and connection. In Perth’s diverse community, culturally appropriate care encourages us to look beyond basic care needs and consider what makes each person feel under

Your time. Their connection. A stronger community. Sometimes making a difference does not begin with money. It begins with showing up. A conversation. A familiar voice. Someone willing to listen. These actions may seem small, but connection can have a meaningful impact on an older person. For culturally and linguistically diverse (CALD) older Australians, feeling connected can also mean having their language, culture and life experiences recognised and respected. More Than Vo

Most people who spend a life in a second language return to their first one. A letter to my future self about the room I hope to be sitting in — and who decides whether anyone in it will understand me.

Have you ever stopped to consider what makes a digital campaign truly unforgettable? In a digital space flooded with generic advertisements, the messages that actually resonate are those that advocate for human dignity, representation, and social inclusion. For charitable organisations and community advocates, digital marketing is far more than an engagement tactic—it is a vital bridge connecting underserved groups with life-changing community support. In Western Australia, o

Digital marketing does more than just promote a message, it creates connection, engages, builds communities, gives social causes a stronger voice.