The Digital Marketing Crew

As marketing students at ECU, social media is both our tool and lifestyle. We analyse it in class, build campaigns for assignments, and...

Introduction Digital marketing has become central to how brands engage with consumers. However, in 2025, an interesting shift is...

At Edith Cowan University (ECU), postgraduate marketing students are encouraged to think critically about where culture is moving—and...

In today’s hyper-digital world, the biggest trend isn’t another app, platform, or algorithm. It’s a shift away from screens. Across...

A gravestone symbolising the decline of authentic connections online in 2025.

The decline of authentic engagement: major platforms face disruption as digital marketing strategies shift in 2025. Social media in 2025...

In the early days of Facebook, Twitter, and Instagram, social media was about connection — reconnecting with old friends, sharing life...

The death of social media?

For years, social media promised connection. It was the digital town square, a place where brands and people could engage in real-time...

The graveyard of social media Once upon a time, social media was about connecting with friends, sharing updates, and sparking...

Top reasons why social media is less social

Is social media dying? It's transforming. What started as a space for connection and community is now an AI-driven, commerce-powered...

a graveyard of social media

top 5 reasons social media platforms is dead

Social media was built to connect people, but in 2025, it feels more like a marketplace than a meeting place. For digital marketing...

Top five reasons why social media is less social.

Social Media is Dead? This Is What reasons to solutions!

ere are five reasons social media is becoming less “social” in 2025 : Shift Toward Algorithms Over People Platforms are prioritizing...

a young girl on her dumb phone

Two kids in dumb phone. 5 Reasons Why Offline Activities Are the New Online Activities in 2025 1. Digital Fatigue Is Real People are...