Social media is dead? Here are the top reasons why.

A graveyard for social media platform

Social media is not dead, but it is definitely evolving. The platforms that used to rely on connection and conversation are being flooded with advertisements, influencers, and algorithm-driven feeds that are more interested in getting people to engage than to actually interact. Users are scrolling less, posting less and finding their own private space in messaging apps or in a niche community. To digital marketers, this paradigm shift implies that the days of general, universal campaigns are dying. In order to remain relevant, brands must work on developing real relationships, producing meaningful content, and adjusting to a more commercial social media world.

1/ Social media is evolving

Social media is no longer a place to communicate with friends. In 2025, the algorithm favours content that keeps users watching them--human ties determine which content is shown in feeds rather than human ties. This change requires Perth marketers to know how to eliminate noise in their campaigns.

2/ Privacy and micro-communities matter

People are becoming more wary of publicly sharing. It is in private groups, messaging apps, and niche communities where people actually engage. To marketers, this translates to work towards achieving trust in small, highly-targeted groups, instead of mass campaigns.

3/ Content must captivate

As the span of attention reduces, the campaign should be able to hook users instantly. Video clips, opinion polls, and eye-catching posts should be considered as a necessary element to attract attention and compel people to be engaged. What you provide must be entertaining and also relevant to your audience in Perth.

4/ Measure meaningful engagement

Vanity metrics such as likes and number of followers are no longer used to measure campaign success. Focus on meaningful interactions such as shares, comments, clicks, and conversions. By monitoring these metrics, marketers are able to learn about actual audience behaviour and optimise campaigns.

5/ The openings are good.

Although social media is not as social, it is a strong marketing platform. Strategic content, micro-community, and accuracy of measurement combine to help Perth marketers develop campaigns that are not only effective but also quantifiable, transforming the less social shift into a competitive advantage.

#TheDigitalMarketingCrew #socialmedia #digitalmarketing (and any other hashtag deemed suitable) and the following disclaimer: (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).