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(Why Virtual Influencers Go Hand in Hand With Audience Intelligence, 2020)
In recent years, the digital marketing landscape has witnessed a fascinating evolution—the emergence of virtual influencers. These computer-generated personas are taking the social media world by storm, reshaping the way brands engage with their audience and promote their products or services.
What are Virtual Influencers?
Virtual influencers!🤔 Sounds interesting!🤨 Yes, they are entirely computer-generated characters with distinct personalities and lifestyles. They come to life through advanced technologies like artificial intelligence and 3D modeling. Despite being virtual, they amass a significant following on platforms like Instagram and TikTok, engaging with real human users just like traditional influencers.
The Appeal of Virtual Influencers
The appeal of virtual influencers also lies in their ability to seamlessly integrate into the digital landscape. Their flawless aesthetics, futuristic appeal, and engaging storytelling capabilities make them attractive to tech-savvy generations. Consequently, they capture the attention of younger demographics, further broadening the marketing reach.
Virtual Influencers in Digital Marketing
As the influence of virtual influencers continues to grow, brands are leveraging their impact for marketing purposes. These digital personas can promote products, services, and experiences, all while integrating seamlessly into the online narrative. They enhance brand visibility, drive engagement, and generate conversations with a broad demographic.
Embracing the Future
Virtual influencers may collaborate with human influencers and brands for joint campaigns and initiatives. The future of virtual influencers will likely be marked by technological advancements, increased user engagement, and the integration of virtual and physical experiences, ultimately reshaping the way we interact with influencers and consume content in the digital space.
In conclusion, the rise of virtual influencers represents a shift in how marketing is done, offering exciting opportunities for brands to connect with consumers in the ever-evolving digital sphere.
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(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).