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Top Three Digital Marketing Trends: AI, Influencers, and Short-form Video

Updated: Sep 18, 2023

Digital Marketing Trend

In the fast-paced world of digital marketing, keeping up with the latest trends is essential for young professionals seeking to elevate their game. This blog post explores three pivotal trends shaping the future of digital marketing in Australia. We'll provide you with valuable insights and knowledge to empower your journey.

No 1. AI-Powered Personalization: 🤖✨

AI Personalisation

Artificial Intelligence (AI) isn't just a buzzword; it's a game-changer. AI analyses data to personalise content and recommendations. For Aussie digital marketers, this means crafting tailored campaigns that resonate with your audience. Discover how AI can enhance engagement and drive conversions, understanding user preferences and behaviours.

Influencer Digital Marketing

No 2. Influencer Digital Marketing: 📢🤳

Influencer marketing has taken Australia's digital landscape by storm. Learn how collaborating with local influencers can amplify your brand's reach and credibility. We'll educate you on finding the right influencers, building authentic partnerships, and measuring the impact of influencer campaigns. Get ready to harness the power of authentic endorsements on Aussie soil.

No 3. Short-form Video Revolution: 🎬🇦🇺📱

Short-form Video Revolution

Short-form video, with a spotlight on TikTok, has become an Aussie digital marketing powerhouse. Dive into the world of engaging, concise videos and TikTok's influence, where your brand can connect with customers in impactful ways.

Explore the educational opportunities that short-form videos offer and learn how to effectively engage with the Australian audience on various social media platforms.


As a young digital marketer in Australia, staying ahead of the curve is your ticket to success. Embrace AI's personalisation, leverage local influencers, and dive headfirst into the short-form video revolution. Ready to supercharge your digital marketing efforts with The Digital Marketing Crew? Click here to unlock the secrets of successful online campaigns and drive your business forward.

Student Number: 10109669

(Disclaimer: This content is for teaching and learning purposes at Edith Cowan University.)


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