The best secret of content marketing for your cafe

How Content Marketing Helped Jessica’s Coffee Shop in 2025

Jessica, a coffee shop owner in Perth. She loved her café, her customers, and her craft, but she struggled to get new faces through the door. Word-of-mouth was great, but it wasn’t enough to consistently bring in new customers. People loved Jessica’s coffee and recommended it to their friends, but without an online presence, potential customers who weren’t already in her network had no way of discovering her café. That’s when she decided to give content marketing a shot—and it changed everything.

Building a Community, Not Just a Customer Base

Jessica knew she had more to offer than just coffee. She started sharing behind-the-scenes videos of her baristas perfecting latte art, writing blog posts about the ethical beans she sourced, and posting customer stories on social media. Suddenly, her café wasn’t just another coffee shop—it was a place with personality, passion, and a story that people wanted to be part of.

Becoming Easier to Find Online

Before content marketing, Jessica’s café barely showed up in search results. But after consistently posting coffee brewing tips, seasonal drink features, and engaging blog content, her website started climbing Google rankings. More coffee lovers began finding her shop online, and foot traffic grew naturally.

Growing Without Breaking the Bank

Jessica had spent money on ads before, but they never seemed to bring long-term customers. Instead, she invested in content that kept working for her—like a blog post on “Perth’s Best Coffee Spots” that continued drawing in visitors for months. Her viral latte art videos also brought in new customers without a cent spent on ads. With AI-powered tools, she scheduled posts and automated newsletters, keeping everything simple and affordable.

Turning Visitors into Regulars

Getting people in the door was one thing—keeping them coming back was another. Jessica’s email newsletter, filled with coffee tips and exclusive discounts, helped her stay connected with customers. By sharing user-generated content and customer experiences on social media, she made her audience feel valued and part of her café’s journey.

Keeping Up with Trends

Jessica noticed more people engaging with short-form videos, so she leaned in. Fun barista tutorials, coffee challenges, and interactive polls kept her audience engaged. When she let customers vote on the next seasonal drink, the excitement translated into real sales. By staying flexible with trends, she kept her brand fresh and relevant.

Ready to Make It Work for You?

Jessica’s success wasn’t luck—it was strategy. Content marketing gave her the tools to grow her business in a way that felt natural and sustainable. If you’re ready to create content that attracts, engages, and retains customers, we’re here to help. Let’s craft a content strategy that works for your business in 2025 and beyond!

#TheDigitalMarketingCrew #ECUMKT5325, and others if you deem any suitable, along with the following disclaimer: (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University and has not been endorsed or otherwise approved by the organization it promotes).