Social SEO - the secrets your small business needs to know

If you’re a business owner under 30, you’ve probably noticed that social media isn’t just about posting photos or funny videos anymore. Platforms like TikTok and Pinterest have evolved into powerful search engines, shifting the way we approach social SEO. Traditional SEO, with its focus on keywords and hashtags, is no longer the only game in town. Here’s how TikTok and Pinterest are changing the rules for small businesses—and what you need to know to stay ahead.

TikTok: More Than Just Dance Moves

TikTok isn’t just for viral dances anymore. Its "For You Page" (FYP) is a sophisticated algorithm-driven space that curates content based on what users engage with, making it a search engine in its own right. Whether it’s DIY tips, product reviews, or even local services, people are turning to TikTok to find what they need.

For Aussie businesses, this means a shift from traditional keyword SEO to focusing on creating content that keeps users engaged. Forget just packing your posts with hashtags—now, it’s about producing authentic, creative content that sparks conversations, shares, and even duets. The more interaction you get, the more likely your content will land on someone’s FYP.

Pinterest: Visual Search for Inspiration

Pinterest has always been about inspiration, but it’s increasingly becoming a go-to tool for search. Users are searching for everything from outfit ideas to home renovation tips, and businesses are jumping on this visual search train. Unlike traditional search engines, Pinterest is all about high-quality images and videos that show off your products or services in a visually compelling way.

For small Australian businesses, this is your chance to stand out. Create eye-catching pins with clear, keyword-optimized descriptions that will show up when users search for something related to your industry. Remember, Pinterest’s algorithm favours visually appealing content that speaks to what users are actively looking for.

Are you ready succeed in Social SEO strategy?

How Aussie Businesses Can Adapt to Social Search

The rise of social search means your approach to social media needs to evolve. Here’s how you can get it right:

1. Engagement is Key: TikTok rewards content with high engagement. Think about what will make your audience comment, share, and keep watching. Keep it real and relevant to your audience.

2. Video is the Future: Short-form video on TikTok is massive. If you’re not already creating videos for your business, now’s the time to start. Make them fun, informative, and shareable.

3. Master Visuals for Pinterest: Pinterest is all about visuals. Create stunning pins that showcase your products or services in an appealing way. Make sure your descriptions are on point with keywords that match what people are searching for.

4. Data-Driven Strategy: Both TikTok and Pinterest give you a heap of data on what works and what doesn’t. Use that to tweak your approach and boost your visibility.

The Bottom Line

Social SEO is no longer just about keywords and hashtags. TikTok and Pinterest are revolutionising how we discover content, and small Australian businesses need to adapt. By focusing on engaging, authentic content and mastering visual and video formats, you’ll stay ahead of the curve in this new world of social search.

#ECUMKT5325 #TheDigitalMarketingCrew #socialmedia #digitalmarketing Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University and has not been endorsed or otherwise approved by the organisation it promotes.).