Social media has become an essential tool for businesses to market their products and services and reach a wider audience. It is always a challenge for startups and medium size companies to reach out to customers without having a clear social media strategy. In 2023, social media users consists 4.76 billion social media users and 137 million new users. People spent 30 percent of their time on social media activity each day.
Let us explore how businesses can develop an effective social media strategy and the benefits it can provide.
Social media strategy targets the outcomes
Social media strategy is a plan that gives direction to build their brand online. A successful social media strategy can help businesses achieve their objectives. It could be about growing their brand to increase brand awareness by increasing their online followers. It could also be wanting to get more advocates to increase engagement by having more customers give likes and comments.
The important of tracking social media metrics
In order to structure better performance on social media, businesses are required to follow social listening. Metrics are used to track their past and present performance to achieve goals and identify how their target audience interacts on social media. The data provides information about demographics, interests, and behaviors of the target audience. By creating engaging content, the type of contents posted, and the relevant hashtags are measuring the engagement rate of customer views and enjoy reading the content. Businesses can increase their reach, engagement, and drive sales.
Identify right social media platforms for better network
It is important to choose what types of channels are most suitable for businesses once they know their target audience. It does not mean that popular social media platforms, such as Facebook will be effective in posting the content. They need to know where their target audience spends most of their time and choose the right platform to optimize their content.
If you want to learn more about how to develop a successful social media strategy for your business, contact us today.
Siew Tien Wong / 10141064
#TheDigitalMarketingCrew #ECUMKT5325 #SocialMediaStrategy #SmallMediumSizeBusiness #Start-ups #BrandAwareness #Engagment #TargetAudience #Metircs #SocialMediaPlatform (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).