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Social Media Marketing for SMEs: A Simplified Guide to Starting Your Journey

Four people brainstorming with collage of social media images surrounding them

Are you a small to medium-sized enterprise (SME) looking to boost your online presence and customer engagement on social media?

With over 4.2 billion active social media users worldwide, a strong social media presence is crucial for SMEs to connect with their target audience and grow their business.

The foundation to start your social media journey and create an effective social media marketing strategy is to brainstorm with your team, analysing these questions: -


Who are you and what is your message, be clear and precise on what you are hoping to achieve, stay on brand including using a consistent tone and voice to portray your message 🤔💭

Analysis your customers and build a personal persona of your target audience, including demographics, behaviour traits, interests, spending power, pain points, aspiration, and preferred social media channels. Identify keywords and details that resonate with your target audience to encourage interest and interaction.

Who are your competitors? Research their strategies, communication techniques and preferred social media channels.


Armed with the research above, you can predict which social media platforms best align with your customers and the preferred content to use to achieve the greatest customer interest and interaction 😊💡


Build a content and posting schedule, allowing time to structure and plan your content in advance, ensuring you consistently provide high-quality and valuable content to your target audience 🎯📈

The word "Launch" surrounded by stars and rocket


Don’t make assumptions!

Social media marketing is constantly changing, so it’s imperative to continuously measure yours and your competitors results.

Analyse engagement and interaction rates and streamline your content to meet your target audiences’ preferences. Continuously improving and refining your strategy will strengthen your brand and in turn improve your results 🎯 📈

For more tips on creating a successful social media strategy and how to measure your results, visit our website at

Student number 10319546

(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).


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