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🚨Watch out: 5 Digital Marketing Trends Guaranteed for 2024's Domination!🤫


What's your favourite digital marketing platform in 2023?

  • 0%Instagram

  • 0%TikTok

  • 0%Twitter

  • 0%Facebook

You can vote for more than one answer.



It is becoming more essential than ever for digital marketers to remain miles ahead of the game and adjust to new emerging trends in Digital Marketing and Social Media Marketing (SMM).

Developments in 2024 will don the marketing industry, creating huge potential for geared-up professionals.


Digital Marketing Trends for 2024 that are predicted to be a hit in 2024:

  • TikTok's popularity will grow

  • Influencer marketing will be replaced with product placement

  • Micro and Nano Influencers will be given preference

  • Customer Care will be provided through Social Media Platforms

  • Marketplaces on Social Media will grow

 

1. TikTok's popularity will grow


TikTok has proven to be a treasure mine of interesting material, with everything from catchy dance challenges and amusing skits to instructional instructions and inspiring stories and its short-form video format will keep captivating users.

As TikTok's popularity grows, it is becoming increasingly important for digital marketers to tap into this platform and utilise its capacity to reach and resonate with their target audiences. Brands can use various creative approaches, from challenges to storytelling.

Its algorithm, designed to amplify engaging content, presents the opportunity for well-executed campaigns to go viral, reaching millions of users in no time.



2. Influencer marketing will be replaced with product placement




Did you see the 'sneaky' promotion of "Beats Speaker"?😏😏 This is what Product Placement would look like.


Influencers will no longer actively promote things; instead, they will blend them into their content while addressing other interesting topics. Influencers use the power of subtlety by avoiding obvious product endorsements. They incorporate items into their tales, smoothly integrating them into their daily lives. This trend towards indirect promotion serves two functions.

  • For starters, it enables influencers to retain a real and approachable image. They avoid seeming overtly commercial or phoney by adding items naturally into their material.

  • Second, it gives the audience the ability to direct their own research and decision-making.


3. Micro and Nano Influencers will be given preference



For a limited time, a Mega influencer might provide you with significant brand value. But say you're seeking to boost your sales through influencer marketing. It is always about visibility and trust in this scenario, which is only feasible with Nano and Micro-influencers who have small, niche-specific, and engaged audiences.

These influences are not only cost-effective for your marketing, but they are also a results-driven approach that may help you achieve your brand objective!



4. Customer Care will be provided through Social Media Platforms


You won't believe it but it's true! If you wanna slay the customer service game in 2023, you have to do more than just drop a boring phone line. Brands need to step up their game and offer 24/7 support across different channels. You have to meet your peeps where they're already spending their time!

That means being on top of your Twitter game, sliding into those Facebook Messenger comments, AI Chatbots, responding to Insta love, and tuning into what's buzzing in the social media universe.📱✨


5. Marketplaces on Social Media will grow


Globally, social commerce is predicted to triple the rate of traditional commerce, reaching $1.2 trillion by 2025, up from $492 billion now. Millennials (33%) and Gen-Z (29%), with Gen-X (28%) and baby boomers (10%) lagging closely behind, will account for almost 62% of this growth. Overall, social commerce is poised to capture a sizeable portion of the e-commerce business as people gravitate towards purchasing on social applications.



Knowing what will be hot on social media in 2024 allows you to properly plan and dosage your efforts according to the ads you'll be running.


The main thing is to make the most of your social media platforms by discovering and exploring all of the features that might assist you in increasing engagement, follower count, and sales.


Don't forget to leave a comment below and let us know what you think about this blog post, as well as share your own experiences with Digital Marketing Trends.


Student ID: 10635619

Copyright By: Giphy & Canva

(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).

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