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Is TikTok Good For Marketing?

TikTok is a social media app with a huge following, ranking as one of the top video platforms in the world. TikTok is perfect for brands that have limited budgets, and want to reach new audiences through user-generated content, influencers and celebrities in their niche.

If you're looking for a great way to build your brand following and expand your audience beyond traditional social networks, look no further than TikTok!

The world is your stage.

TikTok is a social media platform with a global audience. It's not just for teens anymore, and that makes it an authentic platform to use when you want to build your brand awareness.

TikTok's are short and sweet.

TikTok videos are short—usually no longer than 15 seconds—and can be easily shared easily to other platforms. The app also has an easy-to-use interface that allows anyone to create content.

Measure your performance with TikTok’s Business account.

TikTok is a powerful platform for content marketing.

You can use its analytics to see how well each video performs across all channels and devices, including desktop computers and mobile phones as well as social media platforms like Facebook, Twitter and Instagram (where TikTok posts links back to itself).

This gives marketers more insight into their audience's viewing habits so they can better understand what type of content performs best with different audiences at different time periods throughout the day—and even week!

Source: Promo. (2022). 5 TikTok Analytics Metrics to Track in 2022

TikTok is a channel with staying power.

  • It's the fastest growing social media platform in the world, with more than 1 billion users and 200 million active daily.

  • It’s becoming a larger search engine than Google. With 40% of Gen-Z users using TikTok and Instagram to search for news, products, or services over Google. Spending up to 95 minutes per day on the platform.

TikTok is a marketing channel that every brand should consider.

TikTok is a great way to reach your audience.

  • With the right content strategy, you can create videos that target specific audiences and build relationships with them by providing useful information or entertainment in a fun way.

  • This platform allows you to get your message across without having any budget or resources, using User Generated Content!


If you’re looking for a way to reach and engage your audience, TikTok is a great option for your content marketing strategy: it offers a global audience, short-form videos with snack-able content that can be shared across all social media platforms; it has measurement capabilities, and it’s growing in popularity among users who want something more than traditional media.

Thank you for visiting Social Studio Digital Hub and good luck with TikTok.

(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).


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