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How to Create User-Generated Content to Stand Out as an Influencer

Updated: Sep 15



Ready to turn your social media passion into extra cash? As a university student, mastering User-Generated Content (UGC) can help you land exciting brand partnerships. Here’s your easy, step-by-step guide to creating UGC that shines!


Step 1: Know the Brand

What to Do: Research the brand’s style and audience.

How: Check their website and social media to understand their tone and content.

Example: If it’s a fitness brand, look for motivational or workout-focused posts.


Step 2: Brainstorm Creative Ideas

What to Do: Think of unique ways to feature the brand.

How: Incorporate the product into your daily life using trendy formats like reels or stories.

Example: Create a reel showcasing your morning routine with their skincare product.


Step 3: Create Authentic Content

What to Do: Ensure your content feels genuine.

How: Share real experiences and be transparent if it’s sponsored.

Example: Talk about how the skincare product helped your skin and be honest.


Step 4: Engage Your Audience

What to Do: Boost interaction with your followers.

How: Use questions, comments, and interactive features like polls.

Example: Ask your followers about their favorite skincare tips.


Step 5: Follow Brand Guidelines

What to Do: Stick to the brand’s rules.

How: Use their colors, logos, and hashtags as instructed.

Example: Include the hashtag #ClearSkinJourney if provided.


Step 6: Analyze and Adjust

What to Do: Monitor your content’s performance.

How: Track metrics like likes and comments and adjust based on results.

Example: If reels get more engagement, focus on creating more video content.


Step 7: Learn and Improve

What to Do: Reflect on feedback and refine your approach.

How: Apply insights from each campaign to future content.


Special Offer! 🎉

Be among the first 10 to share UGC from this guide tag #digitalmarketingcrew and win a spot in our exclusive Influencer Master Class!


Start creating, start earning, and become a UGC expert today!


Watch the full step-by-step guide here: https://www.youtube.com/watch?v=AdZGf74N8dE



Duvindra Corea 10628489


(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).



Are you working with Brands as an Influencer

  • Yes, active as an Influencer

  • Yes, not so active

  • No





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