Source: Dall-E 3
If you spend any time on YouTube, you must have come across NordVPN – the largest YouTuber(s) endorsed software in the globe. From MrBeast to PewDiePie, the list of YouTubers (read: influencers) recommending this product are countless. In the ever-evolving landscape of content marketing, collaborating with influencers has become a game-changer. Whether you’re a seasoned marketer looking to harness the power of influencer marketing, or a fresh graduate looking to enhance your content marketing skills – this is your one-stop guide to finding the right influencer and creating engaging content that resonates with YOUR audience.
Identify Relevant Influencers for Your Niche and Audience.
Your first step is to find influencers who are relevant to your niche and your target audience. You want to work with influencers who have a similar tone, style, and ethos as your brand whilst having reach to the people who are interested in your products or services.
Select Your Content Formats and Platforms.
Once you have a list of potential influencers, you need to decide what kind of content you want them to create for you. You also need to decide which platforms you want to use for your campaign, such as Instagram, YouTube, Facebook, Twitter, TikTok, LinkedIn, etc. You should choose the content formats and platforms that suit your goals, budget, audience preferences, and influencer expertise.
Communication is Key.
Take time to set aside the boring bits such as clear expectations, deliverables, deadlines, and payment methods. But don’t get too carried away. Give them creative freedom based on your brand guidelines that outline your brand message, goals, values. With that aside, give them room for creativity and let them express their own opinions and personality in their content. This will make your content more authentic and engaging for your followers.
Publish Influencer Content to Reach Your Target Audience.
The last step is to leverage the influencer content that you have created to reach your target audience and generate outreach. Not only should you share the influencer content on your own social media channels and website, but also encourage the influencers to do the same.
In a nutshell, influencer marketing is a potent tool for content marketers in the digital age. By finding the right influencers, choosing the right platform, and making clear communication, you can leverage influencers to reach your target audience.
If you want to learn more about influencer marketing or other digital marketing trends and strategies, check out our other blogs such as Riding the Digital Wave: Unveiling the Latest Digital Marketing Trends for the Australian Market on The Digital Marketing Crew.
And don’t forget to leave a comment below and let us know what you think about this blog post or share your own experiences or questions about influencer marketing.
Ridwan Chowdhury | 10636708
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).