In today's fast-paced digital landscape, staying ahead of the curve is essential for digital marketers. One trend that's not just contemporary but a game-changer is Video Marketing. If you're looking to captivate your audience, boost engagement, and drive more traffic to your website, then it's time to hit record.
The COVID-19 pandemic has led to a surge in the usage of streaming video services. In a video marketing survey conducted by Statista in November 2022, it was found that 86% of marketers utilized videos for marketing on Facebook. YouTube emerged as the leading social media platform among marketers, with a whopping 90% using it for marketing purposes. Additionally, TikTok was embraced by 35% of the surveyed marketers.
Viral Product - CORATED Heatless Curling Rod Headband
Heatless curls might appear almost miraculous, but thanks to the growing number of TikTok users adopting this trend, the outcomes are surprisingly impressive. Simply wrap your hair, which is slightly damp and almost dry, using this method before going to bed. In the morning, you'll wake up to beautiful, bouncy curls without subjecting your hair to damaging heat.
How did heatless curling get so popular?
heatless curling techniques became popular on TikTok due to their simplicity, affordability, shareability, and their alignment with TikTok's culture of DIY tutorials and trends. These videos not only provide practical hair care tips but also offer entertainment and inspiration for viewers looking to try new styles.
In conclusion, video marketing is the contemporary digital marketing trend that can take your strategy to new heights. It's an engaging and effective way to connect with your audience, boost engagement, and drive traffic to your website.
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(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).