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Content Marketing: A Revolutionary Progress to Branding and Publicity

Content marketing is one of the most advanced marketing tools in the 21st century. It has become a very effective tool for branding and generating sales for businesses of all sizes and types since the emergence of internet as a massive global hub for information and interaction. E-commerce has given people the power of buying products and services right from their place of comfort by simply using an electronic device like a smart phone, tab, desktop computer or laptop. To make sure that this new 21st century pool of potential customers are being reached out effectively, content marketing is the way to go.

(Moore, 2019)

Content marketing allows a business to create and display relevant, informative, valuable and interesting content that can be distributed throughout the online channels to attract potential clients or customers who will then lead to successful purchase decisions. Big brands are constantly using different types of content marketing strategies to reach out to their potential customers with the intention of securing sales and brand loyalty.

There are various types of contents that are used by businesses for content marketing. This includes images, videos, text-based content like articles, reviews and other types of non-tangible means. Content marketing makes sure that the messages are being delivered to a specific audience in a way that will attract people to whom the content has values. For instance, if a gym is willing to get new subscribers to their facility, they can produce content that will talk about fitness, healthcare and healthy diet, something that will attract the attention of people who are most likely to have interest about getting into a gym. Same is applicable for any business or organisation. With the consistent progress of technology, there are more sophisticated analytical tools being available to marketers that are allowing them to make their content marketing campaigns more effective to generate revenue.

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(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).


Moore, P. (2019). 28 Qualities of Amazing Content Marketing.

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