Break Free In 2025: Why Unfriending Facebook Is A Bold Move For Your Privacy And Peace Of Mind
- cuiyiy
- 1 day ago
- 4 min read
There was a time when Facebook ruled the internet.
It was where we shared life updates, checked in on old classmates, joined local events, and followed our favourite brands. Facebook felt like the digital town square — a single place for everything and everyone.
But over the last few years, that’s changed. Quietly at first, then more noticeably, people began logging in less. They stopped posting. Some even deleted their accounts altogether.
As a small business in Perth working closely with marketing students and professionals, we’ve been watching this shift closely — and it’s not just about preference. It’s about trust, attention, and the future of digital culture.
In this blog, we explore:
Why are people moving away from Facebook?
Which platform are they choosing instead?
What does this mean for marketers and business owners?
Let’s get started.
So… Why Are People Leaving Facebook?
1. It’s Too Cluttered
Facebook has tried to do it all — events, stories, groups, shops, reels, ads, games, dating, and more. But this “everything under one roof” approach has made the platform feel cluttered, chaotic, and… exhausting.
Many users now say Facebook feels more like a digital billboard than a place for real human connection.
2. Trust Has Eroded
From high-profile privacy scandals to concerns over data usage, Facebook has struggled to rebuild user trust. People have become more privacy-conscious — especially millennials and Gen Z — and are turning to platforms where they feel more in control of their personal information.
3. Algorithm Overload
Ever notice how your feed is full of ads, suggested posts, and pages you never followed? That’s the algorithm doing its thing — prioritizing engagement over authenticity. The result? Users feel like they’re being marketed at, not connected with.
4. It’s Not the “Cool” Place Anymore
For many younger professionals and students, Facebook is simply outdated. It's the app your parents still use. Today’s digital natives prefer platforms that feel faster, more creative, more visual, and more real.
So… Where Did Everyone Go?
Here’s where users (especially aged 25–40) are spending their time now:
Still part of the Meta family, but way more visual and curated. Instagram is the go-to for lifestyle content, brand building, and influencer culture. Stories, reels, and shopping features make it a favourite among marketers.
🔹 TikTok
The breakout platform of the last 5 years. TikTok offers short-form, addictive, algorithm-driven content that keeps users engaged for hours. It’s authentic, entertaining, and highly effective for viral marketing — especially among younger audiences.
This is the new digital networking space, especially for professionals and postgrad students. It’s where people build thought leadership, connect with peers, and discover industry insights. If you’re in marketing, LinkedIn is a platform worth mastering.
For meaningful discussions, niche communities, and honest feedback — Reddit is the place. It’s not glamorous, but it’s authentic. Many users go here instead of Facebook Groups to find people with similar interests.
🔹 Discord
Originally for gamers, now home to all kinds of private online communities. Think of it as the modern version of Facebook Groups — but better organized, more interactive, and way cooler.
What This Means for Marketers & Small Business Owners
Whether you're a marketing student, startup founder, or local business in Perth, here’s what this shift means for you:
Rethink Your Platform Priorities
If your audience is under 40, Facebook might no longer be where they’re spending time. You don’t need to delete your page — but it might be time to focus more energy on Instagram, LinkedIn, or TikTok, depending on your niche.
Go Where the Conversations Are
Instead of pushing content out, join communities. That might mean commenting on Reddit threads, answering questions in LinkedIn groups, or hosting live chats on TikTok or Discord.
Create Native Content
Don’t just copy and paste the same content everywhere. What works on Facebook doesn’t always work on TikTok or LinkedIn. Learn the language of each platform and create content that fits organically.
Be Transparent About Data & Privacy
Users care more than ever about how their information is used. Be open, honest, and ethical in how you collect and use customer data. Build trust by being real.
Final Thought: Facebook Isn’t Dead — But It’s Not the Future
There’s still a place for Facebook, especially in certain communities and age groups. But if you’re studying marketing or running a business in 2025, it’s essential to stay in tune with where your audience is heading, not just where they’ve been.
Social media is evolving — and so should your strategy.
A Midsummer Night’s Dream by William Shakespeare is playfully written about the exploration of love, marriage, and the unrealistic expectations that can inexorably come along with them. This essay will explore at how marriage is portrayed as limiting and difficult but ultimately worthwhile.
Commensurate with its origins in a court marriage, this drama speaks throughout for a sophisticated Renaissance philosophy of the nature of love in both its rational and irrational forms. This is shown by depicting that there then existed a significant disparity in the expectations placed on men and women. Hermia embodies this struggle as she defies her father Egeus’s wishes to marry Demetrius, showcasing her desire for autonomy and true love rather then just fulfilling only her duty to her society.
Conversely, men are generally afforded a broader range of achievements and aspirations. They are encouraged to pursue careers, adventures, and personal accomplishments that can lead to social recognition. Demetrius, for instance, initially pursues Hermia out of a sense of entitlement, thinking he can claim her because that is what society expects of her.
Another example is the marriage of Theseus and Hippolyta. Their relationship is rooted in conquest and power dynamics, which reflect the expectations of a hierarchical society. Theseus, as the Duke of Athens, represents a figure signifying his authority, and his marriage to a conquered queen, Hippolyta, suggests that marriage can also be about control and possession rather than something much purer.
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University and has not been endorsed or otherwise approved by the organisation it promotes.).