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The Value of Building Brand Awareness: A Guide for Baby Boomers

What does the moon landing, Martin Luther King and The Beatles have in common? All were influential during the Baby Boomer era. Social media however, was not… Social media platforms provide a unique opportunity to reach a wider audience, engage with potential customers, and increase brand awareness. Building brand awareness is also crucial for businesses as it helps establish trust, credibility, loyalty, and recognition among potential customers. In this blog post, we'll explore the value of building brand awareness via social media and provide actionable tips for Baby Boomers to get started.


1. Choose the Right Social Media Platform

Choosing the right social media platform is essential for reaching the right audience. Baby Boomers may find success on platforms such as Facebook, LinkedIn, and Twitter, as these platforms tend to have an older user base. Research shows that 78% of Baby Boomers use Facebook, making it a great place to start building a brand presence.



2. Create Compelling Content

Creating engaging content is crucial for building brand awareness on social media. Posts should be relevant to your business and target audience, while also being visually appealing and shareable. Using keywords and hashtags relevant to your target audience can help optimise content for SEO and increase visibility.


3. Engage with Your Audience

Engaging with your audience is a key component of building brand awareness on social media. Responding to comments, asking for feedback, and running social media contests are great ways to foster engagement and create a sense of community around your brand.


4. Monitor Your Analytics

Monitoring social media analytics can provide valuable insights into the success of your brand awareness efforts. Tracking metrics such as reach, engagement, and follower growth can help you adjust your social media strategy to better resonate with your target audience. 👉 If you found this blog post helpful, be sure to subscribe! 👈 #Business #Entrepreneur #OnlineMarketing #SocialMediaMarketing Rhianna Muir 10021808 #TheDigitalMarketingCrew #ECUMKT5325 (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).

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