Beyond the Cheque: Why Supporting Culturally and Linguistically Diverse (CALD) Seniors is a Strategic CSR Opportunity

The Hidden Challenge Facing CALD Seniors

Language is more than just communication for most (CALD) seniors. It is a sense of belonging, carries memories and their identity.

Once they have a cognitive decline, some multilingual or bilingual seniors revert to their first language, and it becomes a challenge to their carers who are unable to communicate with them. Expressing their needs, maintaining meaningful relationships and communication generally becomes difficult and results in cultural isolation and reduced social connections.

Why This Matters to WA Businesses

For the Corporate Social Responsibility (CSR) managers and business executives, supporting CALD seniors through AfCAS presents an opportunity to create a meaningful impact in the community and achieve the company’s internal Environmental, Social and Governance goals.

Rather than looking at CSR as a one-off donation, businesses can participate in CSR opportunities that address real community needs by partnering with AfCAS who are aiming to provide care to isolated CALD seniors.

Create Impact Through Strategic Partnerships

Every contribution helps create an environment where CALD seniors are supported through their language, culture and connections meaningful to them without feeling lost or isolated.  

Partner with AfCAS Today

Your organization will help drive inclusivity and support our CALD seniors to age with dignity and not feel culturally isolated.

Visit https://www.afcas.net/ and learn more about how your organization can partner with AfCAS to leave a meaningful community impact.

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(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).