Before every coffee came with an Instagram opportunity, before your watch could tell you that you've been sitting for too long, and before practically every device in your home needed Wi-Fi, life felt a little less connected. We love technology. We really do. But somewhere between the push notifications, automated emails, algorithms and the 47 passwords we've forgotten, something interesting has happened. People are starting to miss the things technology was supposed to make

There’s something slightly amusing about a digital marketing agency writing about why people might want less digital in their lives. We make websites, talk about SEO, manage social media and spend a frankly unhealthy amount of time thinking about algorithms. And yet, increasingly, there’s a feeling that perhaps we’ve all had enough. Not of technology itself. Just of being available to it all the time. From the moment the alarm goes off, our phones are there. Emails, Instagram

Remember when your phone was just a phone? Before every spare moment became an opportunity to scroll, like, share, shop, reply, refresh or check just one more thing? There was a time when a Saturday morning meant a coffee, a newspaper and a walk to the markets. A holiday meant taking photos without immediately wondering how they'd look on Instagram. And catching up with a friend meant actually catching up with them—not sitting across the table while both of you quietly checke