Updated: Oct 6
Hello marketers and business enthusiasts!
Keeping up with trends is essential for success in the rapid world of digital marketing. This blog aims to educate marketing enthusiasts by highlighting the new digital marketing trends that will be reshaping the industry in 2023.
Artificial Intelligence (AI) and Machine Learning (ML) are playing a crucial role in this year's trends. H&M's usage of AI-powered chatbots has significantly improved customer service by effectively addressing customer enquiries and increasing customer engagement by 70%. As a marketer, using AI and ML in your approach will help you boost customers' satisfaction
Additionally, the expansion of experiences using Augmented Reality (AR) and Virtual Reality (VR) is another trend that is significantly gaining popularity. For instance, companies like IKEA have incorporated AR technology so that customers can see how furniture will look in their homes before purchasing. This interactive experience has increased conversion rates for IKEA by 60%. Utilising AR and VR may help you create unforgettable experiences for your consumers and strengthen the bond between your company and its customers.
Exploring various platform🤝
To effectively execute these trends, digital marketers should make use of a variety of platforms. Numerous options exist for interacting with and focusing on the audience, including social media sites like Facebook and Instagram, search engines like Google, e-commerce sites like Amazon, and new platforms like TikTok.
Are you prepared to transform your digital marketing strategy? Share your ideas and experiences in the section below! Let's spark a discussion on how these trends can transform your marketing game. 💬
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).