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With over 1.5 million charities worldwide, competition for sponsorship and donations are fierce in the not-for-profit sector. There are 3.78 billion social media users worldwide right now, and with these figures expected to rise further in the upcoming years, social media will become a very valuable tool for not-for-profit organisations to connect with their communities and to establish a competitive edge.

Here are the top digital marketing trends to note as you work to improve how your audience interacts with your non-profit online.

Video content

Video stories and live streaming have become increasingly popular in the digital world. Cisco predicts that video will account for 82% of all internet traffic in 2021. Furthermore, 57% of those who watch a non-profit video makes a donation. Now is the time to start using video to communicate with your audience, if you don’t already.

Blog Posts

Increase awareness and keep your audience up to date by publishing blog posts regularly. Developing a blog can help you improve your SEO and strengthen your authority.

Google Alerts

Google Alerts will send you instant updates and notify you when people mention your company online. This is your opportunity to interact and connect with a previously untapped audience.

Online Influencers

Use the power of the digital world and connect with the popular people to help you raise awareness for your cause and boost your online visibility.


With over 800 million active users worldwide, it is fair to say that Tiktok’s popularity is increasing. Videos such as how-tos and educational reels are trending. With this in mind, not-for-profit organisations have a tremendous opportunity to establish a presence on this platform and potentially reach a new audience.


(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University)



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