With unpredictable events happening around the world, such as the COVID-19 pandemic, and as technology continues to change rapidly, marketers have been forced to make some major shifts in their marketing strategies.
Let’s take a look at the list of digital marketing trends that will help your business not just survive but thrive in 2021!
1- No click searches
To ensure people click through to your website, consider updating your page titles indicating what they will get if they visit your website.
2- Google verified listings
Having a google verified listing is considered more reputable and trustworthy than the unverified competitors. It also allows customers to learn more about your business through Google search results.
3- Voice search
The popularity of using voice search has caused one of the most significant shifts in using keywords. To maximize the use of voice search, include keywords in your content that people often use when asking questions to Siri or Alexa.
4- Visual search
Uploading an image into Google to get more information about that item is becoming more common. Search tools such as Google Lens and Pinterest Lens turn your camera into a search bar. To leverage visual search for your business, add high quality images tagged with descriptive keywords. You can also advertise on Pinterest where you can benefit from boosted search results.
5- Online reviews
Online reviews have the power to attract new customers or lose customers. When you have many verified reviews, it makes your business stand out from your competitors. It also enables your customers to start building trust before they even visit your website. The most useful way to receive a review is through Google Business, Facebook and Yelp.