"Top 5 Reasons TikTok is the New Search Engine for Gen Z (And What Small Businesses in Perth Should Know)"

TikTok is a new search engine for all customers.

Top 5 Reasons Why TikTok Is the New Search Engine for Gen Z (and What Small Businesses in Perth Need to Know)

As a small business owner in Perth, you’re likely always seeking new ways to connect with your audience and stay ahead of the competition. While platforms like Google and Facebook have been staples in the digital marketing world, TikTok is quickly emerging as a hidden gem, especially for engaging with Gen Z.

Gone are the days when TikTok was just about dance challenges and viral trends. Today, it's becoming a go-to search engine for younger users looking for recommendations, reviews, and solutions to their everyday problems.

So, why should you care? In this blog, we’ll break down 5 key reasons why TikTok is a new search engine for Gen Z and how you can use it to grow your small business in Perth.

1. Gen Z is Using TikTok to Search for Products and Services

Did you know that many Gen Z users turn to TikTok to search for recommendations instead of Google? Whether they’re seeking new fashion trends, local cafés, or product reviews, TikTok’s short-form videos provide quick, engaging content that delivers what they’re looking for. This is a trend that’s growing fast and has huge potential for businesses in Perth to tap into.

How to leverage this: Optimize your TikTok content with relevant hashtags and keywords so your business shows up when users search for terms related to your products or services. For example, if you run a local fitness studio, hashtags like #PerthFitness or #FitnessJourney will help people find your videos.

2. TikTok’s Content is Authentic and Engaging

Unlike traditional advertising, TikTok thrives on authenticity. Gen Z values genuine content, and TikTok’s format allows businesses to connect with their audience in a fun and informal way. Short videos that showcase your products, services, or behind-the-scenes moments can feel much more relatable than polished ads.

How to leverage this: Create videos that reflect your brand’s personality and values. Whether it’s a behind-the-scenes look at how your products are made or a funny take on your industry, TikTok is the place to get creative and engage with potential customers.

3. TikTok Drives Direct Purchases

TikTok isn’t just about brand awareness—it can also drive direct sales. Users don’t just watch videos for entertainment; they’re also actively influenced by what they see. A TikTok video featuring a product review or a "how-to" guide can lead users to take action, whether it’s visiting your website, booking your service, or making a purchase.

How to leverage this: Create videos that highlight the value of your product or service and encourage users to take immediate action. Don’t forget to include clear calls-to-action (CTAs) like “Tap the link in bio to shop now” or “Visit our website to learn more.”

4. TikTok’s Algorithm Helps You Reach a Targeted Audience

TikTok’s algorithm isn’t just about viral content—it’s also about delivering relevant content to the right people. By optimizing your TikTok profile and videos with the right keywords, hashtags, and engaging content, you can reach users who are most likely to be interested in your business.

How to leverage this: Use local hashtags and geo-tags to ensure your content reaches users in your area (like #PerthLocalBusiness or #PerthFoodies). By targeting the right audience, your business can gain greater visibility in the Perth market and beyond.

5. TikTok Helps You Stand Out in a Competitive Market

With more businesses jumping on social media platforms, standing out can be difficult. TikTok offers a unique opportunity for small businesses to show personality and creativity, which can set you apart from competitors. The platform’s algorithm rewards creativity, and if your content resonates with users, it can go viral, bringing massive attention to your brand.

How to leverage this: Experiment with different video formats—whether it’s humorous content, product demonstrations, or user-generated content. Don’t be afraid to try something new and see what resonates with your audience. TikTok’s format is perfect for brands that want to be bold and creative.

#TheDigitalMarketingCrew #ECUMKT5325, (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).