Have you ever wondered whether you could bring back your customers who abandoned the cart at the final checkout? Yes, you can. Here is the secret of smart marketers: a trick up their sleeves to win back those abandoned carts - it's called retargeting.
Retargeting, often called remarketing, is a digital marketing strategy that targets users who have visited your website or added items to their cart but left without completing the purchase.
Do you know the power of retargeting? Think of yourself browsing an online clothing store, adding a stylish pair of shoes to your cart, and then deciding to leave the site. Later, while scrolling through your social media feed, you notice an ad featuring the shoes you abandoned. This is retargeting in action. By reminding you of your abandoned cart, the ad nudges you to complete the purchase.
How is it done technically? Using browser cookies and tracking pixels, you can remind these potential customers of the products they left behind. This gentle nudge can be the catalyst to reignite their interest and encourage them to complete their purchase.
Don’t believe it? Have you ever browsed a product on Amazon and then seen that same product follow you around the internet? That's retargeting in action. Amazon uses this strategy to remind you of items you've viewed, increasing the likelihood of conversion.
Still don’t believe? The online shoe and clothing store Zappos used retargeting to great effect. They discovered that visitors retargeted with display ads were 35% more likely to purchase. By tailoring their ads to match the specific products customers had viewed, they achieved impressive results.
Yes, it worked for them, and it works for you too. Ta daa!!
In summary, In a world where attention spans are fleeting, retargeting keeps your brand at the forefront of consumers' minds, making it a key strategy in today's digital marketing landscape.
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Disclaimer: (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).