The 3-Step Content Strategy That Beats Algorithms (A Spiers Centre Case Study)

In today’s digital world, nonprofit organizations like The Spiers Centre must balance mission-driven content with smart strategy to reach more people. Here’s how Spiers uses a simple 3-step content strategy that helps them stay visible, trusted, and relevant, even as social media algorithms shift.

Step 1: Content for Real Needs & Value

Instead of posting only about “what we do,” Spiers starts by identifying what people are asking for. For example:

• Emergency Relief: Blog or social content explaining what documents people should bring, and when to call ahead. This directly addresses relief seekers. (The Spiers Centre)

• Energy Ahead / Financial Wellbeing: Guidance on reducing energy bills, budgeting tips, which is helpful, timely, and shareable.

By focusing on real pain points and questions, Spiers builds trust, encourages engagement, and satisfies search intent.

Step 2: Consistency & Multi-format Approach

Algorithms favour consistency but also reward varied formats. Spiers does this by:

• Maintaining regular blogs, newsletters & updates so followers know when to expect helpful content.

• Using multiple service pages (Emergency Relief, Workshops & Support Groups, Parenting & Family Services, etc.) not just as static pages, but as topics for deeper content. This gives material for social media posts, emails, and blog articles.

This consistency and format variety help content stay fresh in feeds and rank over time in search engines.

Step 3: Strong Calls to Action + Community Engagement

Every piece of content from Spiers does more than inform—it invites action and connection:

• “Get help”, “Volunteer”, “Donate” – clear action links on their homepage and service pages. (The Spiers Centre)

• Use of newsletters, blogs, and social media to invite feedback, shares, and volunteer signups. This engagement signals value to algorithms.

By closing each content piece with a CTA and by encouraging sharing or interaction, Spiers boosts reach and relevance.

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Outcome & Key Learnings

Using these three steps—Value & Relevance + Consistency & Format Variety + Action & Engagement—The Spiers Centre likely improves:

• Search visibility (people searching for “emergency relief Perth” or “how to reduce energy bills”)

• Social reach (more shares, conversations)

• Conversion (more people accessing services, more volunteers, donors)

This model can work for many nonprofits and small orgs who want to beat the noise online without huge ad budgets.

Want more tips and examples like this? Read other blog posts on The Digital Marketing Crew for up-to-date guides and case studies in digital marketing.

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​Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University.