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TikTok in Focus: 3 Ways to Energise your Gen Z Recruitment


TikTok is the home of Gen Z, establishing itself as a strong platform for brands to connect with this generation. In fact, Recruiting Daily reveals that 74% of Gen Z use TikTok as a way to search for information. Why? Because TikTok offers faster and more engaging content. So how can brands use this platform as a strategic recruitment tool? Let’s explore three attention-grabbing techniques that will unlock the recruitment power of TikTok.


Authentic Storytelling📣

Authenticity is key for Gen Z, placing a lot of value in working with people-centric organisations. Through sharing authentic and genuine content including behind-the-scenes insights, workplace values and day-in-the-life videos, brands can forge connections and build trust with potential candidates, providing insight into what it’s like to work for them.


Edutainment Content🌟

This generation is the next to enter the workforce and they eagerly search for advice and information. TikTok reports that 77% of users want brands to teach them something new. By publishing creative content that highlights career advice, tips for professional growth and industry insights, brands can leave Gen Z feeling educated and entertained.


Building Community🤝

TikTok is more than an entertainment hub; it’s a space for users to connect, share, and engage with one another. Brands can foster a sense of community by actively engaging with users through video duets or comments and encouraging user-generated content. Joining the TikTok community enables brands to showcase their culture and connect with Gen Z.


By embracing TikTok as a strategic recruitment platform, brands can drive engagement and boost awareness on the fastest growing social network, attracting the new generation of recruits.


Have you used TikTok to recruit? Join the conversation and comment your thoughts and experiences below!



10182636 | #TheDigitalMarketingCrew #ECUMKT5325 | Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University

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