Over the past three decades, the mass adoption of digital marketing is the single biggest event that affected marketing particularly after the outbreak of COVID-19. Content marketing fits under the umbrella of the digital marketing and many business people takes this as critical in expanding their business regardless the size of business.
Does Content Marketing brings any impacts to readers? Well, Definitely! Let's look at some amazing examples:
1. Jay Shetty
Jay Shetty is an English who comes from India and is a former monk. He uses his personal experience to make wisdom go viral. His unique content has attracted Kobe Bryant, Khloe Kardashian, etc.
He loves to use a story to start his video and then explain his ideas to motivate viewers. Besides, he fully utilised his channel on Facebook, Instagram, Youtube and On Purpose podcast to share his content. Now, he has over 10.7 million followers on Instagram and a 28million followers on Facebook. The number never lies.
2. TED
TED is a successful platform for global conferences where speakers, authors and other leaders spread their ideas. "Ideas Worth Spreading" is their slogan, and they believe in the power of ideas to change attitudes, lives and ultimate. This has attracted some famous speakers like Elon Musk.
In June of 2006, TED started to release six talks and they reached one million viewers on Youtube by September 2006. Today, they hit 21.1 million subscribers on Youtube and most of their video has at least 1 million viewers. They used their free world-class content to attract and retain their audience and this is why they are so successful.
3. Blogilates
Cassey Ho, the blog owner, uses her pilates skills as her truly life-changing content. She provides valuable content to her viewer, promoting a healthier lifestyle through working out. She has over six million subscribers and receives 6-figure views when she releases her videos in the first weeks.
In a nutshell, content can be the main ingredient in your pot. Niche your content and you might be another example one day!
Yvonne Yan Yee Chin -10526078
Disclaimer : This content is for the sole purpose of teaching and learning at Edith Cowan University